Marketing Programs Specialist - PUBLIC SECTOR

Posted on Dec 8, 2018 by Opus Recruitment Solutions Ltd

London, London United Kingdom
Sales
1 Jan 2019
Annual Salary
Full-Time
Marketing Programs Specialist (EMEA - PUBLIC SECTOR), £80,000 + bonus & Benefits

A new Marketing Programs Manager who has specialist experience in managing Public Sector focused Lead Generation campaigns across EMEA is needed to join a global Disruptive Technology Vendor. This role will be focused on developing demand with organisations across Central Government, Local Authorities and the NHS.

The successful candidate will come from a Technology Vendor background in a role which is Lead Generation focused, the role will involve:
  • The development and implementation of local lead generation and nurture campaigns.
  • Tracking campaign performance to increase demand across the Public Sector - Central Gov, Local Authorities and the NHS.
  • Setting up local events to drive awareness and generate demand, co-ordinating with the global events team
  • Delivering regional digital marketing initiatives in collaboration with other regional and the global marketing teams
  • Develop, local marketing processes and metrics to streamline marketing operations.
Experience needed for this Pub Sec Marketing Programs role
  • Relevant degree and/or equivalent marketing qualification
  • Working for an innovative' Technology Vendor - Analytics, Data, Cyber Security, AI, RPA, Machine Learning etc.
  • 5+ years in marketing, including demand generation and campaign management in a software or IT environment
  • Understanding how the best way to approach Public Sector organisations.
  • Data management and salesforce.com knowledge
  • Digital marketing execution and understanding of the latest B2B customer engagement tactics
  • An academic background in Maths would be advantageous.
If you have the right experience and passionate about developing affective marketing campaigns this could be the right opportunity for you! Please send your CV to Richard Thexton or you can call me on (see below)

Reference: 600062991

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