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Online Marketing Manager (m/f/d) SSD EMEA

Posted on Nov 22, 2019 by Olympus Europa SE & Co. KG

Hamburg, Germany
Health Care
Immediate Start
Annual Salary

As a worldwide leading manufacturer of optical and digital precision technology, Olympus provides innovative solutions for state-of-the-art medical systems, digital cameras as well as scientific solutions. The company's award-winning products are instrumental in detecting, preventing and healing illness, driving scientific research and documenting life with artistic freedom. In the hands of its customers, Olympus' high-tech products help to make people's lives healthier, safer and more fulfilling. More than 6,750 people work for Olympus in Europe in one of its 31 international offices. Apply now!

  • In your role as Online Marketing Manager (m/f/d), you work in a team of two Online Marketing Managers developing integrated online marketing campaigns and activities for diverse B2B markets in Life Science and Industry (SSD) to foster customer reach and lead generation including email marketing, social media, display advertising, SEO, SEA and content generation
  • You work closely with and act as a consultant for Content and Product Marketing Managers to define the ideal online marketing strategy for the entire EMEA region
  • You develop and maintain online activities and editorial plans
  • You implement and optimize online activities and appearance along the customer journey to steadily improve our customers' online experience
  • You steer external marketing agencies to ensure timely activity implementation and appropriate targeting (e.g. online media selection)
  • You develop and analyze KPIs and develop measures to optimize reach, spend and overall performance
  • You prepare reports on online marketing activities and KPI achievement
  • You closely collaborate with Regional Marketing Managers to ensure implementation of online activities (e.g. e-newsletters, regional online media outlets) and provide required process support
  • You identify current online marketing trends and insights and collaborate with global MarCom teams to develop our digital marketing tools, processes and activities

  • You have successfully completed your studies in Marketing or similar
  • You have long-standing professional experience in online marketing in relation to technical B2B communication
  • You have experience in online media, social media, email marketing (e.g. Episerver), online analytics and ideally also in video marketing
  • Your communication skills and command of English are excellent - both written and spoken
  • Your strengths include good analytical skills and a commercial mindset
  • You enjoy working independently, are reliable and possess a strong sense of responsibility

  • Flexible working hours
  • Health care and medical check-ups
  • Ticket for the Hamburg public transport network
  • Staff restaurant (partly certified organic) and subsidized lunches
  • Contributions to an employee savings plan
  • 30 days of holiday per year

Reference: 800624569

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