Director, Strategic Product Marketing
Posted on Jun 1, 2020 by Dell
Lead the packaging and pricing function across the CPBU portfolio of products - defining the monetization strategy for a profitable, scalable business
Collaborate with PMM teams to communicate business related messaging, pricing and packaging, and TCO/ROI analytics of the unique capabilities of the VMware Cloud Platform product line.
Analyze competitive intelligence, industry trends, market position, market share and growth rates to shape business strategy
Data driven and highly analytical approach to measure product sales, pricing, discounts and business metrics to reflect performance and plan for continuous improvements
Drive comprehensive market research using both primary/secondary data to support segmentation, packaging, pricing, positioning, business value decisions
Define market segmentation and GTM positioning for offerings across the portfolio, for successful market penetration
Build the value creation and value capture narrative for customers and sales teams
Establish the differentiated product/economics model to support the positioning of an offer in the market
Bring a deep understanding of market/buyer access and sales model fit for launching new offerings
Develop an effective channel strategy for driving partner led sales, balancing incentives to drive growth with profitability
Define overall packaging strategy with industry best practices around different licensing models - Perpetual, Subscription, SaaS, Term et al across on prem and cloud
Lead the overall product promotions and incentives strategy to drive growth and customer adoption
Foster strong relationships with multiple cross functional business units and product teams for driving solution stacks that aggregate multiple offerings
Engage directly with the field sales teams on enabling business value conversations with customers, strategic deal structuring and analysis and approvals framework for deal exceptions
Deep understanding of e2e operational workflows and ability to partner with Finance, Legal, Revenue, IT, Backoffice, Sales and Operations; for driving implementation
10+ years of experience in Information Technology, with at least 4 years in top tier management consulting focused on technology segment and business strategy/pricing areas
Ability to create customer-facing presentation content independently, author detailed market research documents, and conduct pricing and packaging proposals (working in conjunction with a dedicated pricing and packaging team.)
Strong presentation and interpersonal skills, comfortable delivering stage presentations to large audiences on an international scale.
Solid knowledge of the IT vendor ecosystem.
Intellectual curiosity & willingness to take ownership of deliverables.
Excellent leadership qualities, including the ability to inspire and motivate a large cross functional team. This person must be a hands-on leader, willing to personally contribute to the success of the organization.
The person must have a strong work ethic, expressing dedication to the business and pursuit of the agreed-to business agendas.
BSCS degree or equivalent, MBA required.