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Director, Trade Marketing

Posted on Jun 1, 2020 by The Hain Celestial Group, Inc.

New York, NY 10001
Sales
Immediate Start
Annual Salary
Full-Time

The Director, Trade Marketing will work with our Category Leads and Marketing team with the channel and customer aspects of delivering the annual operating plan, with a strong focus on delivering the revenue/trade spend budgets, slotting funds allocation and innovation targets across their respective categories and brands. This role is an integral part of the marketing leadership team and the voice of Sales throughout the S&OP Process. Linked to brand teams with national scope for a set of categories and brands.

Essential Duties and Responsibilities

Create business development initiatives that will enable the field sales teams to execute brand strategies.
Develop and manage trade marketing plans
Partner with cross functional teams to develop programs with strong incremental sales and ROI while maintaining trade marketing budget.
Ensure trade spend meets objectives within brands to deliver short-term and long-terms financial goals.
Facilitate communication between sales and brand teams to ensure alignment and successful execution.
Actively monitor execution of plans to ensure brand and sales targets are met.
Act as steward across go-to-market strategy ensuring customer voice is considered.
Develop and manage trade marketing plans
Partner with cross functional teams to develop programs with strong incremental sales and ROI while maintaining trade marketing budget.

Qualifications

Bachelors degree in business or related field required. MBA preferred.
Minimum of 7 years of experience in field sales, sales planning, trade marketing, customer finance or equivalent required.
Very strong analytical skills required.
Very strong project management skills required.
Experience using consumption reporting tools (ie IRI, SPINS, Nielsen, customer specific data, etc.) and the ability to transform to data to insights to actions.
Ability to become expert in internal sales reporting software.
Expert in MS Office (minimum Excel, PowerPoint and Word).
Ability to manage and prioritize work and a sense of urgency is critical.
Highly organized and detail oriented.
Very strong communication skills are a must as well as the ability to work as part of cross functional teams.

Reference: 895483165

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