This Job Vacancy has Expired!

Director, Global Marketing

Posted on Jun 1, 2020 by 2K

Novato, CA 94945
Immediate Start
Annual Salary

The Director of Global Marketing - Games will be responsible for developing the brand strategy, partnering with development on multi-year product roadmaps, driving always-on live services, and guiding a global cross-functional organization globally. The Director of Global Marketing will have a proven track record of success and achievement in brand strategy, product and live-service marketing.

What You Will Do:

Reporting to the Senior Director, Global Marketing, Games, you will lead brand strategy and marketing for 2K Games:
Manage and grow team of talented direct reports
Set brand strategies, target audience, positioning, and franchise key performance indicators
Lead marketing collaboration framework process that evaluates metrics, flags opportunities/risks and drives org to solutions that foster positive player relationships
Build, define and evangelize the Brand Strategy Framework for Games
Work with go to market teams to ensure campaign is on brand and on strategy
Provide product/competitive expertise for Development, Marketing, and Publishing teams
Analyze and monitor key metrics and user feedback on a Real Time basis to determine user trends and behavior
Incorporate best practices derived from analysis of in-game data, sales numbers and financial metrics and communicate key takeaways to management
Deliver a consistent voice of the player in concept to develop through to final production and live service execution
Partner with development team on multi-year franchise roadmaps
Regularly partner, present and report to studio leadership and stakeholders on marketing strategies, plans, and findings
Work with the studio game teams and develops strategic plan around user engagement and acquisition, and helps execute against the plan and tactics
Drive live service player engagement via integrated dev/analytics/marketing/regional efforts

Who We Think Will Be A Great Fit:

Business oriented marketing leader with a proven track record of success and achievement in brand strategy, product, and live-service marketing
Minimum 8+ years experience in marketing roles at top tier companies - mobile or interactive entertainment, CPG, consulting, or e-commerce
Experience in all major areas of marketing, including mobile, online and offline, brand and product marketing, search, CRM, social media, and PR
Project Management and coordination across functional groups, studios and external partners/licensors
Strong expertise/understanding of mobile, consumer live service, e-commerce
Experience working with licensors/licensees
Ability to build relationships at Executive level
BA/BS from a top-tier institution and MBA preferred
Experience leading, growing and developing a team of direct reports
Strong communicator and collaborator
Thrive in a fast-paced, dynamic, flexible environment
Passion for video games preferred

Reference: 895483259

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