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Director, Global Alliance Marketing

Posted on Jun 1, 2020 by Equinix

Redwood City, CA 94059
Immediate Start
Annual Salary

The Director, Global Alliance Marketing is a key member of the leadership team, playing a critical role in the planning and execution of global partner marketing initiatives, strategies and activities for Cloud and -Technology Alliance Partners as well as early stage Business Development Partners.


Nurture and coach a team of marketing professionals to help them achieve their full potential.
Set the overall Alliances Marketing strategy & priorities in service to Driving Preference with Alliance Sellers and Driving Demand Generation with customers.
Oversee the development of annual joint marketing plans, and associated budget required, that align to each partners strategy and account priorities.
Direct joint-marketing initiatives focused execution on highly targeted outbound marketing and sales enablement with alliances that result in attracting net-new accounts and drive sales opportunity pipeline
Develop and execute globally relevant content and sales and marketing programs to impact global marketing reach.
Ensure partner plans deliver a diversified mix of social, PR, brand, digital, videos and in person tactics and work cross-functionally to drive support of delivering on this mix.
Continuously pilot new enablement and demand generation programs and then broadscale the most effective programs across all partners.
Build strong relationships with Alliances Sales leaders and their supporting functions.
Partner with Field Marketing and Sales teams in the Americas, Asia Pacific and EMEA regions to identify customers and prospects to be pursued.
Agree on prioritization and basic objectives of Marketing Programs to be developed and allocate or coordinate Regional Marketing budget in support of these priorities.
Regularly evaluate the effectiveness of key tactics to ensure they are driving partner lead and funnel conversion.
Drive lead management and inspection, prioritize and execute relationship development and funnel development activities.
Establish insight driven reporting mechanisms and appropriate cross functional forums to evaluate effectiveness of all funnel development efforts/programs and redirect resources as needed.
Work closely with the PR and Social teams to build annual Communications plans that drive increased market exposure of Alliance partners and conduct quarterly reviews to assess effectiveness.


Bachelors degree preferred.
15+ years experience preferred in management with a track record of leading a diverse team.
10+ years or above relevant industry (telco/IT, data center) experience, some sales experience highly preferred.
Proven ability to work in a highly matrixed, global environment.
Someone known as a marketing innovator and a change agent.
Highly effective communicator who is also a strong influencer.
Experience working in Matrix environments; quickly builds trust with remote teams and works to ensure others' success.
Strong track record of demonstrated success in executing programs with direct sales organizations to generate funnel and accelerate sales momentum.
Demonstrated experience and comfort level in using a highly metrics based approach to driving the Marketing agenda and evaluating ROI.
Prior experience managing marketing budgets in excess of $2M.
Experience working in technology companies of various sizes and growth profiles and demonstrated ability to interact internally and externally with C+ or board level management.
Experience in public speaking and representing company at public events.
Domain expertise in marketing, branding and lead generation strategies.

Reference: 895483261

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