Director, Product Marketing
Posted on Jun 1, 2020 by Kohler
The Director, Product Marketing operates as the group's recognized central authority on all marketing and business matters related to bath faucets, showering, accessories and fittings and kitchens. Responsible for developing and implementing profitable growth driving strategies for the faucets business, as defined by at least two times market growth. This includes portfolio management, product strategy, innovation deployment, price/cost/margin management, New Product Development (NPD) execution, product training, selling, and forecasting.
Create and maintain portfolio plans that result in two times market growth. Deep understanding of customer and consumer trends and needs, manufacturing strategy, and competitive insights as inputs into a winning strategy and product leadership.
Focus on achieving a sustainable competitive advantage and scalable innovation via innovation roadmaps. Understand consumer use cases, the selling and communication process, and technology enablement, resulting in category leadership of functional benefits through the appropriate deployment of innovation across the portfolio.
Enable excellence in NPD. Maintain new product schedule throughout the year. Ensure effective scopes, go to market plans, and business cases to position NPD teams for success. Drive vitality through the successful launch of new products.
Manage the price/cost/margin of product lines and categories. Deploy pricing strategy that maximizes income dollars. Utilize knowledge of profitability, competition, and manufacturing processes to direct VA/VE efforts.
Demonstrate a front-line obsession by understanding who makes our product and how they make it. Understand who buys our product and why they buy it. Understand who doesn't buy our product and why they don't buy it. Collect feedback directly from consumers, customers, customer service, manufacturing, and sales to inform new strategies.
Own training content for product categories. Improve storytelling capability. Create value propositions where they are not well understood today.
Sell product. Convert key customer targets. Drive demand insights into the integrated business plan processes.
Creates a pocket of greatness by attracting and developing talent. Enable the acceleration of culture change with a specific focus on organizational accountability.
Four year college degree in business administration or marketing required.
MBA or Master's degree preferred.
10 or more years prior experience in sales, marketing, channel management and/or product development.
Must have substantive experience relative to the position.
Creativity and innovation are essential.
Requires excellent communication skills.
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