Director, Product Marketing
Posted on Jun 1, 2020 by Doordash
To further this mission, we're looking for a product marketing leader to build and develop our Merchant product marketing team. As Director of Product Marketing for Merchant, you will be responsible for architecting a Merchant product marketing strategy and for driving its success through the end-to-end marketing of DoorDash products and solutions. Through close collaboration with product leadership, you will define new products to help Merchants grow their business and execute campaigns working across sales and scaled channels to encourage adoption of those tools. As the first hire on a new and growing product marketing team, you will be responsible for partnering closely with the head of Product Marketing to define and grow your team.
The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You won't be afraid to roll-up your sleeves and own the success of a launch. You will be deeply grounded in audience insights through partnership with research, sales, and by driving original research to better understand the needs of the Merchant audience. You will leverage those insights to build consensus and form trusted relationships to influence the direction of the product and business roadmaps. You will thrive on analytics and set a learning agenda for all projects that raises the bar for impact against engagement and business goals.
This role is based out of our San Francisco headquarters and reports to the head of Product Marketing.
What Youll Do
Define a strategy for merchant product marketing to encourage adoption of merchant tools and drive revenue for merchants and DoorDash
Partner closely with internal teams and external partners to develop a foundational understanding of merchant audience segments and leverage this to define the strategy for growing and retaining merchants
Hire and develop a best-in-class product marketing team to drive impact across the merchant product portfolio; laying out a vision and scaling the function
Build a trusted partnership with product and business leaders on merchant to influence the product roadmap to deliver on merchant needs through new features and programs
Define and manage comprehensive go-to-market plans including development of product positioning, communication of value proposition, launch strategy, PR, sales and partner materials
Collaborate with sales leadership to translate core product value propositions into sales channel collateral and collaborate with internal and external creative partners to drive the creation of those materials
BA, MBA preferred
8+ years of professional experience in marketing in a corporate or startup environment
2+ years of leadership experience managing and developing talent
Experience building teams and departments from the ground up
Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact
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