Director, Product Marketing
Posted on Jun 1, 2020 by Gw Pharmaceuticals Plc
The Director, Product Marketing (MS) will play a key role within the Brand Team preparing to launch an exciting product candidate with an expected first indication in multiple sclerosis spasticity. This individual will work with the Brand Senior Director to develop and execute the marketing strategy and communications for various professional and consumer audiences. The Director will collaborate with other functional areas and external agencies to develop and implement a comprehensive marketing plan that aligns with the brands critical success factors and is responsive to customer needs and consistent with market opportunities. This position will report to the Senior Director, Marketing.
Contribute to and execute the US marketing launch strategy. (eg positioning, messaging, branding, education, market research)
Lead the development and execution of the yearly cross functional Brand Plan.
Develop and execute against promotional strategy and tactical plans targeting US-based Neurologists other HCPs involved with the treatment of MS spasticity.
Manage agency and vendor relationships to develop promotional programs and tactics aligned with the brand strategy.
Analyze market data and trends to provide detailed strategy recommendations.
Liaise with other internal departments, including Sales, Sales Training, Market Access, Finance, Legal, Regulatory, Medical Affairs, Compliance, and IS personnel to achieve brand goals and objectives.
Identify and manage advertising and promotion budgets; develop and monitor relevant metrics to ensure program success. Communicates performance tracking as necessary.
Champion marketing materials through the promotional review process.
Understand key market trends and competitive environment to drive proactive strategies to maximize brand potential.
Partner with Sales Training to develop comprehensive launch training plan.
Post-launch develop ongoing promotional strategies, personal and non-personal promotional tools and resources.
Collaborate with sales teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy execution.
Ensure compliance with company and regulatory policies and requirements.
7-10 years of commercial experience in the pharmaceutical/biotech industry.
MS, spasticity, movement disorder or other relevant neurology experience preferred.
Launch experience preferred.
Outstanding interpersonal skills and demonstrated cross-functional leadership.
Must demonstrate good judgement and evidence of good analytical, problem solving, strategic thinking, planning, and project management skills.
Ability to think strategically by identifying and analyzing consumer and market insights and translating these into effective strategies.
Proven success in effectively managing internal and external relationships with colleagues, thought leaders, strategic business partners and vendors.
Team oriented individual with solid communication skills including significant experience presenting to senior management and large audiences.
B.A./B.S. degree required; advance degree preferred.
Approximately 30% travel is required.
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