Director, Premium Sales
Posted on Jun 1, 2020 by TeamWork Online
The Director, Premium Sales will oversee the strategy, execution, and leadership of the sales team responsible for selling premium seating inventory in the Railyards Stadium of Major League Soccer's 29th team kicking off in March of 2022. With 24 months until stadium opening, establishing a go-to market strategy to sell out 30 suites, 88 lofts, and 3,000 club seats is a top priority for Elevate and SRFC. A state-of-the-art downtown Sacramento experience center is expected to open this June to amplify the storytelling and sales efforts of the premium sales team.
Lead the planning, development, and activation of selling multi-year leased premium product offerings (suites, lofts, clubs) at the Railyards Stadium.
Lead the recruiting, hiring, training, and day-to-day management of suite sales team consisting of (4) premium sales professionals.
Lead the planning and implementation of all outbound sales efforts, including experience center opening, product launches, sales events, seller incentives, and buyer incentives, for all premium focused products.
Develop the premium product sales journey, appointment process, and closing strategy at the MLS experience center.
Design the calendar, content, and strategy for reoccurring sales events at preview center and in the community - including friends and family, top businesses, local tastemakers, and influencer events.
Lead, identify and direct the B2B prospecting strategies to drive campaigns for suite sales team members
Collaborate with Elevate and SRFC marketing teams to plan and implement sales and premium brand driven marketing campaigns.
Provide consistent reporting information by maintaining accurate daily, weekly, and overall updates of sales, outbound metrics, and event recaps.
Collaborate with Elevate and SRFC CRM teams to maintain accurate customer and prospective customer records in our database and distribute leads in an efficient and strategic manner.
Represent Sacramento Republic FC at all home games and various events to support ticket sales and premium efforts.
Bachelor's Degree required
Minimum of 5+ years in sales experience, preferably in premium seating
Minimum of 2+ years of team leadership, hiring, training, development, etc. with demonstrated success
History of top Premium/B2B revenue production for a sports and/or entertainment organization
Excellent communication and presentation skills, both written and oral
Strategic business planner with process-driven mindset and attention to detail
Skilled in setting and running sales meetings, with ability to effectively pitch and present premium products
Deep knowledge of the corporate sector and demonstrated ability to build meaningful relationships with key stakeholders in the market
Must be able to work collaboratively across all departments and have a team-first mentality
Must be able to work evenings, weekends, events and holidays as required