Posted on Jun 1, 2020 by CMI Media and Compas, Inc.
The Media Director is responsible for the strategic management of all media planning services deliverables at the brand level and for growing the business organically on specific brand account(s). The Media Director ensures the seamless integration of all functions and capabilities with the client, improves the satisfaction of the client, deepens brand team relationships, and mentors and fosters junior members of the team to their own greater success.
Is the client-facing point person responsible to brand groups and client media management (eg, MarComm) for the timely delivery of media planning services in a manner that meets and exceeds client expectations
Leads and manages the work product of Associate Media Directors and/or Media Account Supervisor teams in the production/submission of all deliverables
Leads the overall media planning approach by linking media strategy and brand objectives
In collaboration with MASs, ensures workflow, productivity, and quality control standards are met by the planning teams
Orchestrates all of the company insights development resources in determining the best media strategy needed to accomplish brand goals
Assures that revenue goals based on brand estimates are met
Enhances client's media learning, as needed to facilitate forward-leaning appreciation and exploitation of opportunities to enhance customer engagements
To be considered, candidates must possess a 4 year business degree or equivalent in experience and education (Master's degree preferred);
8+ years of hands-on healthcare media planning experience across all relevant channels with emphasis on digital channels
Direct experience in professional healthcare markets or consumer market experience (preferably in healthcare) and a demonstrated ability to be able to rapidly gain a working knowledge of media planning for professional healthcare market