Director, Marketing Programs
Posted on Jun 1, 2020 by Konica Minolta Business Solutions USA Inc.
Reporting directly to the Senior Vice President, Marketing, the Director, Marketing Programs will lead a team responsible for developing creative and innovative promotions and sales engagement programs for both Konica Minolta's direct and indirect sales channels. This position is responsible for implementing and driving strategic marketing programs utilizing key business metrics and data analytics to measure success. Extensive experience in sales incentive program development and management, financing and bundling promotional tactics, and business reporting/data analytics is required. This individual will have a strong business acumen and must be passionate about partner relationship management to drive measurable results. This leader should also be clear and confident in their ability to effectively compile, present, and explain channel marketing programs and results to senior executive audiences. The incumbent is responsible for setting channel marketing strategy and ensuring its execution and enabling dealer partners to sell more successfully.
Due to the current circumstances brought about by the Covid-19 outbreak, this position does not yet have a start date. However given the importance of the role, we will continue to actively interview candidates during this time; with the intention of completing the hiring process and extending an offer as soon as we are able to do so. Initial interviews will be conducted by phone and/or video.
Essential Job Functions
Design a best-in-class channel partner program and optimize existing programs to maximize program investment and profitability to include management of the Dealer Development Program and channel pricing programs.
Build a holistic partner enablement and engagement roadmap across a variety of partner types to increase partner productivity and adoption to include annual sales incentive programs and channel marketing programs.
Develop sell-in and sell through promotional programs that will directly impact revenue generation for Konica Minolta's dealer partner and direct sales channel. This includes development, execution and measurement of all marketing programs in conjunction with subject matter experts.
Collaborate with direct/indirect demand generation teams to create partner-ready demand creation programs designed to drive new opportunities into the pipeline.
Creation and distribution of marketing communications to drive engagement for new product/solutions launches, incentive programs, and promotions.
Responsible for business reporting to support the monthly executive Sales Strategy process. Analyze program results and make recommendations for future improvements.
Interact directly with leadership and business development teams to define and implement joint awareness and demand generation programs. Including refinement of processes, policies and structure to best meet sales and marketing goals.
Competencies (Knowledge, Skills and Abilities)
Superior communication skills, both written and verbal. Comfortable and experienced presenting to senior executive audiences.
Intimate knowledge of the dealer partner and direct channel to enable collaboration with internal teams to drive sell-through performance.
Analytical and able to extract meaning from data and use this to optimize both the team's approach and a company's forecast.
High-level proficiency in channel incentive program structures (eg MDF, co-op, volume discounts) and best practices for their implementation
Experience in packaging and delivery of channel demand programs to partners with different approaches to marketing to, through and for partners.
Project management experience with multiple complex stakeholder groups at a local, regional, national and potentially global scale.
Experience managing budget and resource allocation to support success and efficiency.
Experience, Educational Reqts and Certifications
BA/BS Degree or equivalent combination of education and work experience required. MBA preferred.
Proven marketing veteran, with a minimum of 10 years of experience with a deep understanding of direct sales organizations and partner ecosystems, and how they must work together.
Minimum of 5 years of direct team leadership experience with excellent personnel management and development skills.