Director, Marketing Analytics
Posted on Jun 1, 2020 by Freedom Financial Network
Our ultimate goal is to make data-driven marketing the core of everything we do by leveraging strategic use of customer, transactional, behavioral and market data across channels.
In this leadership opportunity as Director of Marketing Analytics, you will lead a Marketing Analytics team in establishing a strategy that makes data-driven solutions a core competency of our business while building an organizational discipline around using data to continuously improve marketing strategy. Your team will identify, integrate, analyze and leverage 1st, 2nd and 3rd party data to improve segmentation, targeting, messaging, attribution, product analytics and personalization across all marketing channels.
About the Role:
Analytic Strategy & Roadmap:
Lead analytics team in delivering action-oriented insights to further optimize Freedom's marketing strategy, improve targeting approach and guide product decisions
Own the evolution of marketing attribution including developing testing strategies around incrementality, cross-channel interactivity to further iterate marketing strategy
Develop analytics roadmaps, establishing key milestones and deliverables.
Conduct large scale analyses throughout all stages: understand business goal and strategy, formulate analytic approach, perform data extraction and exploration, and translate results into actionable items
Leverage deep hands-on technical skills to produce analyses in various topics such as customer segmentation, advertising performance, attribution, ROI and LTV
Develop scenarios to analyze trade-offs in decision making
Collaborate with Advanced Analytics team to implement predictive models into various stages of marketing funnels
Leadership and Culture:
Represent analytic team in strategy discussion with senior leadership team including interacting with other leaders on complex issues and applying strong judgment and analysis toward important business decisions
Lead strong partnerships with Marketing, Product, Engineering and other stakeholders
Collaborate with cross-functional stakeholders to develop consistent and reliable structured data models and definitions that support our mission and operating cadence
Grow and expand your expert team with an eye toward diverse and forward-looking skills that includes experimentation, measurement and decision-making
Instill an inclusive team culture that is collaborative, passionate and data-driven
You have 10+ years of experience in building and leading high performing analytic teams in the financial services industry
You have a deep technical background in analytics, applied data science, and reporting spanning across areas such as experimentation, optimization techniques, data engineering & architecture, statistics modeling and behavioral analytics
You have extensive experience in measuring online and offline marketing strategy using various methodologies such as incrementality, attribution and cross-channel interaction
You have hands-on technical experience including proficiency in SQL, data visualization (ie Tableau, Looker, etc.) and advanced analytical tools
You have a strong understanding on how the data should be captured, stored and structured in data warehousing environment
You are skilled at operating in a complex, cross-functional organization where your team need to collaborate and integrate with other teams across many disciplines
You bring a new and diverse perspective, possess exceptional communication skills and are articulate with both technical and business partners
You create effective frameworks to aid discussion of complicated topics. You are an active listener. You are strong across written communication as well as oral presentations.
You have a B.S, M.S. or Ph.D. in a quantitative field such as Mathematics, Computer Science or equivalent
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