Posted on Jun 1, 2020 by Principle Auto
The Marketing Director will oversee and manage the execution of the companys brand and digital retailing experience. The Director will be the point person between ownership and dealership leaders on adjusting campaigns and reporting on ROI for the efficacy of various marketing strategies. The Marketing Director will be responsible for the following:
Plan annual marketing budget set by CEO & COO for Principle Auto and its dealerships.
Work with CEO, COO and General Managers to develop annual metrics of success for each dealership.
Lead and manage direct marketing, public relations, online marketing, event marketing and internal creative services
Measure the effectiveness of the marketing department and implement improvements as required to meet departmental and company objectives.
Attend manufacturer advertising meetings for upcoming launches, model pushes and incentives.
Manage vendor contracts and negotiations to ensure favorable terms for the company and prepare for CEO signature.
Attend Dealership Quarterly Reviews to report on marketing performance and strategies.
Manage marketing associates to ensure proper implementation of marketing campaigns and best practices are being met for SEO & SEM.
Competency and Qualifications of the
To perform the job successfully, an individual should demonstrate the following competencies:
Education: Bachelors or Masters Degree in Marketing, Communication or related field.
Experience: 7+ Years of corporate marketing management experience, with direct hands on experience working with C-Suite executives and Senior Leadership Teams to build a cohesive brand.
Problem Solving: Loves thinking outside of the box to build something different, see it in a different light to come up with a new way of looking at the same thing.
Adaptability: Adapts to rapidly changing deadlines and priorities; thrives in an environment where change is consistent and overseeing multiple projects at once is a must.
Results Oriented: Measures ROI and wants to see the return on departmental efforts on the bottom line of the financial statement.