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Marketing Director

Posted on Jun 1, 2020 by JBCConnect

Los Angeles (Downtown), CA
Sales
Immediate Start
Annual Salary
Full-Time

Our client is seeking a Marketing Director with experience in a fast-paced online space who has strong background search and digital marketing.

The Marketing Director will be involved with all aspects of online marketing including: strategy and execution of online marketing campaigns, partnership management, performance marketing, digital user acquisition, direct response marketing, data analysis, creative/landing page development and testing, as well as project administration.

The ideal candidate will also have an understanding on advertising and media buying.

Responsibilities:

Manage SEO and SEM - all search & digital marketing (performance, digital user acquisition and direct response marketing)
Drive strategy and identify new opportunities for growth of the display marketing channel
Oversee team of 3-4 marketing professionals
Ability to define and build new business processes that improve efficiency and effectiveness
Collaborate with design team to develop creative concepts and campaign assets
Analyze campaign data, identify actionable opportunities, and measure and report on performance
Manage partner/publisher relationships and work with internal Product, Business Development, Reporting, and Analytics teams
Understand and utilize ad networks, DSPs, and Real Time bidding technology

Requirements:

5+ years' experience and proven track record in online marketing
2+ years' of management experience
Strong Client facing & Merchant exposure
Solid understanding and practice of performance, acquisition, and direct response marketing techniques
Experience working with large data sets and complex analysis
Advanced Excel and analytical skills required

Reference: 895483680

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