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Marketing Director - Visualization

Posted on Jun 1, 2020 by Ambu

Columbia, MD 21044
Immediate Start
Annual Salary

The Director of Marketing - Visualization (DMV) will be responsible for driving profitable growth of Ambus Visualization product lines by developing comprehensive commercial and product marketing strategies and executing tactical marketing plans. Through direct partnership with the Visualization Sales Leadership and Global Marketing team, the DMV will be responsible for hiring and leading a team of Marketing Managers, Associates, and a National Sales Trainer in order to achieve short and long-term growth objectives.
Essential Functions and Responsibilities
Develop, communicate, and execute annual strategic marketing plans using fact-based insights
Identify market and customer growth opportunities in order to develop marketing strategies and programs which capitalize on these opportunities
Drive the adoption of innovation and higher value products through integrated marketing programs
Ensure that marketing programs are developed to include retention and increase penetration of existing Ambu customers and competitive accounts
Leverage digital marketing programs to drive sales funnel performance and enhance the customer engagement experience, post-purchase, adding lifetime value for customers
Represent and incorporate current US market trends and the voice of the customer to the global product development planning process ensuring next generation solutions will add value to the US region
Develop a clear positioning strategy
Maintain comprehensive knowledge of competitor portfolio offering and strategy
Develop and maintain pricing governance
Leverage value-based pricing strategies and contracting excellence to accelerate sales growth and profitability
Identify and foster strong partnerships with key opinion leaders (KOL): customers, professional associations, and advisory boards in the US in order to establish differentiated value propositions, deeper customer segmentation and buying criteria
Collaborate with sales leadership to evaluate and validate effectiveness of marketing strategies and programs; as well as track and report how these programs align with sales performance
Present quarterly status reports on important marketing programs/activities
Effectively lead new product launches
Establish training programs for new hires and the current sales organization that results in category share gain
Effectively lead talent management efforts to ensure required human resource capabilities are in place to execute strategies
Manage and develop direct and indirect staff, attract top talent and provide professional development opportunities to staff
Provide strategic guidance and supervise marketing and product managers. Act as passionate change agent to develop and expand specified market segments
Ability to travel up to 50% (eg, training, co-rides with salesforce, customer visits, KOL meetings, and tradeshows)
Bachelors degree, preferred Marketing or related field, M.Sc. or MBA preferred
10+ years of experience in marketing, preferably in the field of medical devices. Experience from Pulmonology, ENT or Urology preferred.
Direct management experience
Demonstrated leadership experience managing commercialization initiatives in the medical device industry
Strong strategic, critical thinking skills with ability to translate to effective implementation
Highly developed business acumen and ability to comprehend and analyze complex problems for business strategy
Ability to apply fundamental concepts and practices to conduct needs assessments and design training programs
Demonstrated willingness and passion for educating others
Demonstrated ability to simplify and explain complex topics effectively
Excellent presentation and interpersonal skills
Creativity and willingness to develop optimal solutions to complex problems within defined constraints
Ability to leverage and/or engage others to accomplish projects
Strong verbal and written communication skills
Ability to manage multiple projects and meet deadlines in a timely manner
Strong attention to detail
Valid drivers license, willingness to fly

Reference: 895483787

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