Product Marketing Manager - Integration
Posted on Jun 1, 2020 by Arthrex
Arthrex is seeking a customer-oriented Product Marketing Manager to lead in the analysis, planning, and marketing of the Arthrex Synergy Integration business segment in order to optimize profit and meet marketing, financial, and corporate growth objectives. Qualified candidates have a minimum of 5 years of marketing experience in the medical device industry and a bachelors degree or higher.
Must be able to travel domestically and potentially internationally up to 40% to sales presentations, demos, tradeshows, and customer meetings.
Join our talented team at a global medical device company focused on Helping Surgeons Treat Their Patients Better !
Essential Duties and Responsibilities:
Work closely with marketing and Product Managers to develop and manage promotional planning and execution for products and brands at Arthrex.
Point of contact for all corporate marketing initiatives for a product group, including tradeshow support, advertising management, website development support, sales tools and downstream marketing efforts.
Work closely with product management to set priorities for promotional focus and efforts in order to best allocate resources to key growth product families.
Responsible for developing marketing plans that include targeting, value proposition, key messaging, market analysis, competitive analysis, promotional planning, trade show strategy, sales tool development, digital and web strategy and a revenue walk for each product category.
Responsible for managing all sales training efforts for a product team.
Develop promotional launch plans for new products including key messaging, photography, videos, marketing materials, sales tools, ads, white papers and trade show strategy for important new products.
Lead and provide a review of progress and updates for the Product Managers of Synergy Integration on all marketing initiatives.
Work with Sales Leadership to develop tools and resources to support their efforts.
Manage the entire quoting process for the integration solutions.
Provide creative direction on campaigns, marketing materials, sales tools, ads, etc. and review and communicate campaign messaging and strategy regularly with the product managers for key initiatives.
Assist Product Managers in KOL management and communication.
Establish and review marketing analytics to support messaging, product focus, and promotional planning.
Work closely with MRM team to effectively move assets through the review and approval process in the MRM system.
Communicate product attributes and shortcomings to product managers and recommend product line enhancements.
Collect key competitive information and ensure knowledge drives both sales effectiveness and product development direction.
Incidental Duties: The above statements describe the general nature and level of work being performed in this job. They are not intended to be an exhaustive list of all duties, and indeed additional responsibilities may be assigned, as required, by management.
Education and Experience:
Bachelor's degree required, preferably in business or marketing. MBA highly preferred.
Minimum of 5 years of experience in either brand/product management, upstream/downstream marketing, and/or surgical video and integration sales required.
Minimum of 2 years of experience in the medical device industry required.
Knowledge and Skill Requirements/Specialized Courses and/or Training:
Proven success in developing and executing promotional campaigns for product launches required.
Experience contributing to the development of strategic marketing plan required.
Skilled in working with different functions and effectively coordinating their activities to achieve desired results required.
Excellent written and verbal communication skills in English required, including exceptional public speaking and presentation skills.
Strong active listening skills, including the ability to identify and isolate customers concerns or objections.
Ability to travel up to 40% domestically and potentially internationally to sales presentations, demos, tradeshows, and customer meetings required.
Completion of medical clearance required.