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Product Marketing Director, Solutions - CPG

Posted on Jun 1, 2020 by Facebook

New York, NY 10001
Immediate Start
Annual Salary

Facebook is seeking an experienced global leader to join Business Product Marketing's Vertical Solutions team leading the CPG line of business. This leader will lead a team responsible for driving global CPG growth by shaping the product roadmap, and defining the integrated go-to-market approach. The successful candidate will have deep industry experience and be a strategic thinker, rigorous analyst, skilled operator, and expert influencer with the demonstrated ability to drive consensus across product, marketing and sales teams. This individual will lead a highly skilled team of Product Marketers to synthesize industry insights and market feedback to shape product development, and collaborate with multiple cross-functional stakeholders to set shared priorities for go-to-market and product. This leader must have significant experience in the CPG industry, and should also be a skilled communicator, innovator and collaborative partner who thrives in a fast-paced, highly cross-functional environment. Strong executive presence is required to communicate both CPG market opportunities, and our Product roadmap to C-level audiences in client meetings, and on-stage at industry events.

Product Marketing Director, Solutions - CPG Responsibilities

Play a primary role in developing the holistic business strategy for CPG

Create multi-year, annual and semi-annual plans to drive revenue growth for the vertical

Distill market feedback across regions and categories into market intelligence that informs product roadmap

Consult with Product teams to help shape future development based on industry needs

Develop detailed go-to-market strategies, working cross-functionally with teams around the world in Sales, Marketing, Operations, Creative, Partnerships, Measurement & Analytics

Increase demand for Facebooks solutions by occasionally presenting at high profile industry events and in C-suite client meetings

Lead and develop a team of highly skilled Product Marketing Managers

Minimum Qualifications

BA/BS degree

12+ years strategy, general management or brand management experience, including 8+ years of experience in digital media

Industry knowledge of the CPG vertical globally

Management experience including experience influencing leadership, cross-functional teams, and people who arent reporting directly to you

Track record developing future leaders

Experience influencing stakeholders and driving resolution

Fluency in translating customer and consumer needs into product focus areas and requirements

Experience communicating the benefits of various marketing strategies to business audiences

Preferred Qualifications

Masters degree

Multinational experience

P&L and/or consulting experience

Reference: 895483850

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