Regional Marketing Manageranager
Posted on Jun 1, 2020 by LogistiCare
LogistiCare is the nations largest manager of non-emergency medical transportation programs for state governments and managed care organizations. LogistiCare was founded in 1986 as a logistics software solution developer offering data technology to the ambulance industry. Seeing the challenges our clients faced managing transportation operations, we entered into the transportation consulting business. By the mid-1990s, we switched our focus to non-emergency medical transportation (NEMT) services as our sole line of business.
In 2019, the company managed over 63 million trips for more than 24 million eligible riders in all 50 states and the District of Columbia. Its range of services includes call center management, networking credentialing, vendor payment management and non-emergency medical transport management. Every member is unique in our eyes and we do our best to ensure they receive the highest quality of service possible because every member and every ride matters.
As the healthcare industry continues to experience unprecedented expansion and disruption, there is an increasing opportunity for LogistiCare to provide more effective access to healthcare services via new initiatives and offerings. The successful candidate will be able to work in a growth-oriented organization and be able to simultaneously tackle both daily operational challenges as well as strategic initiatives. The growth of the organization presents both challenges and opportunities for the successful candidate to guide LogistiCare in continuing to lead the access to healthcare industry.
As Regional Marketing Manager, you will support our markets across the country, enabling organizational alignment towards critical business objectives and lead the organizations implementation of company-wide strategic activities.
You will work closely with the sales team, client services, network development and operations managers to develop and execute effective marketing programs and events targeting MCO, hospital and health system executive buyers. We are looking for someone who is experienced in driving, planning and implementing regional marketing programs targeting both prospective and existing customer buyers. The ideal candidate will have experience managing field marketing programs that target healthcare executives.
Create and execute targeted regional marketing programs to meet demand generation goals, including client and prospect marketing, events, local association relations, and operations communications.
Work closely with sales teams and key technology partners to craft account-level marketing plans for top strategic accounts.
Identify, develop, and implement local programs that supplement national activities in order to achieve sales and profit targets and build the brand.
Gain operational alignment on the brand programs by working together with the Marketing Team and operation leaders so that national programs are successfully implemented.
Act as the primary liaison between corporate marketing and operations.
Gain alignment on local and national marketing programs to ensure participation in the marketing initiatives at the Operation Center level.
Understand brand strategies and incorporate them into the local brand plans.
Combine local and national needs into market specific plans.
Understand the local market conditions and their potential marketing value to protect the current and create new market share.
Collaborate with network teams to build and sustain strong provider networks.
Partner with operations liaison teams to build strong partnerships with local facilities, state health plan associations, and National Kidney Foundation on a market level.
Manage across marketing, design, sales and operations teams to develop market and account specific presentation and support materials, including slide decks, print and web content, email campaigns, infographics, collateral, white papers, event content, and more. Define and create post meeting follow up materials and leave behinds.
Develop and manage reports and analytics on field program impact
Proven success developing sales-driven programs to accelerate results; field marketing, sales enablement or equivalent expertise in a B2B organization (healthcare preferred)
Track record of creating business development-focused marketing programs
Ability to organize a plan (national, regional, sales roles specific) and sell it to stakeholders (head of sales, sales leaders, key sales influencers)
Experience/knowledge of CRM systems (preferably Salesforce) and marketing automation (preferably HubSpot) to effectively partner with Digital Marketing Manager on digital execution
Experience with and comfortable in working with geographically dispersed colleagues
Excellent interpersonal and communication skills (verbal and written)
Ability to manage multiple workloads simultaneously with strong organizational skills
Self-motivated, able to work autonomously and communicate with remote management
Outstanding work ethics with high performance and quality standards, enthusiastic and diligent with meticulous attention to detail
Passion for results, measurement and optimization to continuously drive ROI
Strong understanding of sales cycles and large deal complexity
Experience marketing and/or selling to hospital and health system executives is preferred
Able to travel to various markets where we have offices and operations centers; approximately 20% of the time
EDUCATION AND EXPERIENCE
Bachelors degree in Marketing or Business, or relative experience
Minimum five years of B2B (business to business) regional marketing experience leading and managing marketing strategy
Healthcare industry experience strongly desired
Detail-oriented with the ability to manage projects from inception through execution
Ability to think creatively and apply new approaches, programs and techniques.
Good problem solving skills, ability to act on your feet and make critical decisions.
Proven experience interfacing with internal & external constituents.
The position reports to the Director of Marketing and will work cross-functionally with senior managers across the organization
Director of Marketing is located in the Atlanta office. This position can be based in Atlanta, Boston, or Denver.
This position will travel to our corporate offices (Atlanta, Boston, Denver) as well as several of our operation centers (20 across the country)
Dynamic, high-growth, fast paced, environment