Posted on Jun 1, 2020 by GroupM
About the Team
Business Science, which encompasses Digital Analytics, is one of the fastest growing fields within MediaCom and focuses on (1) providing data and analytics services to our clients, (2) developing optimal processes for managing data and performing analytics and (3) innovating in methods and algorithms used for data and analytics. MediaCom Business Science gives clients the power and confidence to make smarter investment decisions. The Business Science team supplies a wide range of advanced measurement options to drive business, channel & campaign planning as well as support our teams in developing optimization for clients, helping to set clear action plans for improvement.
Business Science is staffed with a team of professionals trained and dedicated to three specific areas Cross Channel Measurement, Digital Analytics and Business Consultation. We recognize individual skillset and career aspirations when building teams and creating departmental development opportunities.
We are problem solvers at heart and apply data creatively working seamlessly with Planning and specialty functions. We like to share as well as teach and believe in data led decision making. We are passionate and enjoy the energy, variety and fast-paced environment a media agency has to offer.
About the Role
The Director, Digital Analytics Services role will help define and deliver new Digital Analytics capabilities within the Analytics team using the GroupM Digital Analytics Platform (DiAP), partnering with MediaCom Business Science team and collaborating with our global network to evolve the current practices and product. These capabilities will allow MediaCom to offer superior data management and advanced analytics (eg reporting, path analysis, attribution Organizationeling, etc.) to their clients, at scale.
Define the Digital Analytics service offering and related delivery processes
Work with Platform and R&D teams to define requirements and provide input into engineering and product development roadmap
Present our digital analytics value proposition to prospective clients and I or management and help sell projects
Lead the delivery of digital analytics projects and present results to clients
Attract, align and retain Digital Analytics specialists into MediaCom
Work closely with digital analytics team to help define capability roadmap and ensure adoption of centrally-provisioned technology and delivery services
Define integration points with existing data and analytics capabilities
Your People Skills
Ensure a high level of team partnership and client satisfaction across the portfolio of projects
Your Knowledge & Abilities
Hands-on experience with various use-cases for digital data and analytics such as dashboarding, path analysis, digital cross-channel attribution, optimal frequency, etc.
Familiarity with online-offline attribution Organizationeling approaches
Prototyping capabilities in R, SAS, Matlab, Python, or other analytical tools
Familiarity with POW, Vertica, Hive, Pig or other big data management tools
Familiarity with Tableau, High Charts, D3 or other visualization tools
Familiarity with various types of data available such as planning data, media spent data, DMP data, audience data, social data, search data, etc.
Excellent problem-solving, organizational and analytical skills
Excellent written, verbal communication and presentation skills
Ability to inspire others and develop managers, analysts and data architects
Ability to work in a team, promote collaboration and interact with all levels of staff
Experience working in a global agency network will be highly valued
B.S. degree or higher in quantitative field
10+ years of relevant work experience
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