Director of Sales and Marketing
Posted on Jun 1, 2020 by Aimbridge Hospitality
REPORTS TO: General Manager/Hostmark VP of Sales
Must have proven sales and supervisory experience, preferably in the hospitality industry. Must have leadership qualities. College Degree (BS/BA) required, preferably in Marketing.
Excellent communication skills, both oral and written
Must be able to organize time effectively
Must be able to work with minimal supervision
Must have a valid drivers license and access to an automobile for outside sales calls
Command of the English language, written and oral
Able to sit, stand, walk, and climb stairs for extended periods of time/frequently in order to interact with clients and staff both inside and outside of hotel
Must be able to organize time effectively and work flexible and extended hours, including nights, weekends and holidays
Direct sales, marketing, revenue (if applicable) departments to attract, retain and motivate the staff. Hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communication, recommend discipline and terminations as appropriate.
Directs the maintenance of all file systems and provides training, control of systems, and client process for efficiency.
Maintains timely and effective communication with all hotel departments.
Provides product quality feedback to the General Manager and serves on hotel executive committee.
Maintains a positive image for the hotel in the marketplace, and participates in community affairs.
Solicits and services major accounts.
Assist in developing, implementing, monitoring and controlling the hotel's annual budget.
Develop, implement and monitor the property marketing plan; analyze competition, market trends and customer needs and comments; prepare and review forecasts. Prepare various sales and rate reports to continually assess the hotels productivity against the budget plan, and market place.
Collects and analyzes marketing data to determine hotel's position within the marketplace and takes responsibility for advertising, promotions and merchandising within Hostmark standards and guidelines. Measures results and corrects marketing spending on a ROI basis.
Position is responsible for achieving the following results:
Revenue as measured by assigned revenue streams.
Cost Management as measured by assigned departmental budgets.
Timely and accurate business reporting.
Asset protection as measured by HHG Internal Audit standards.
Leadership as measured by HHG values and standards.
Exercises the hotel's policies and procedures in accordance with above responsibilities.
Performs all other related duties/projects/reports as assigned.
APPEARANCE AND GROOMING: All staff members are required to follow the guidelines set forth by the associate handbook.
LANGUAGE SKILLS: Ability to read and comprehend simple instructions, short correspondence and memos, ability to write simple correspondence, ability to effectively present one-on-one and small group situations to customers, clients, and other staff members of the organization and hospitality community.
MATHEMATICAL SKILLS: ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages and ability to apply concepts of basic algebra.
REASONING ABILITY: ability to apply common sense understanding to carry out instructions furnished written, oral, or diagram form, ability to deal with problems involving several concrete variables in standardized situations and ability to address customer personalities in various business situations.
PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by a staff member to successfully perform the essential functions of the job. While performing the duties of this job, the staff member is regularly required to sit; use hands and fingers, to handle and feel objects, tools controls and type; talk with and hear guests. The staff member is occasionally required to stand and walk. The staff member must occasionally lift and/or move up to ____ pounds. The specific vision abilities required are close vision.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those a staff member encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate. The staff member will work in a high traffic/high volume business environment.
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