Director Of Product Marketing Consumer Entertainment Group
Posted on Jun 1, 2020 by Dolby
Director of Product Marketing - Consumer Entertainment Group
Dolby is looking for a world-class Product Marketing Director for our Consumer Entertainment portfolio to drive adoption of Dolby's products and tools that enable premium consumer entertainment experiences across the categories of TV and Living Room entertainment, Music, Mobile, and Gaming.
This is a critical leadership role that will help drive interest and preference for Dolby's products and services through inspiring stories, compelling marketing programs and the management of high value marketing partnerships. As a Director of Product Marketing, you will work cross-functionally with business, product and sales stakeholders to inform the go-to-market strategy for all new and current offers as well as build and drive execution for the marketing plans for the consumer products portfolio. You'll work closely with PR, Design, Brand, Content, Digital, Consumer Category functions and Regional Marketing leads to create holistic plans for the portfolio. You will also manage relationships with key external partners across the ecosystem in service of sell-in and sell through goals. The Product Marketing Director role is an advocate for the products and business and a steward for exceptional marketing practices - continually optimizing our efforts to ensure efficacy, impact and smart ROI.
You are strategic and analytical leader with deep product and marketing expertise. You have a first-hand understanding of what differentiates Dolby as an vital technology and how to communicate that to the world. Essential skills include a keen understanding of the CE industry, customers' needs to inform product development, the ability to craft clear and compelling product positioning, drive competitive analyses, and design and execute innovative, on-brand marketing programs in support of the CE portfolio and broader Dolby awareness, adoption and engagement goals.
Partner with product management, sales and other organizational leaders to set and deliver against coordinated business and marketing goals
Guide the creation and execution of annual and quarterly go-to-market plans in partnership with marketing colleagues, other cross-functional marketing partners, the business group and sales
Identify key data inputs for go-to-market plans, drive projects to inform and optimize marketing programs through the application of consumer, industry and market insights
Oversee the development of product marketing deliverables - value proposition, product positioning statements, user benefits, naming and brand recommendations, etc.
Translate complex product concepts into simple, creative, and impactful product communications that resonate with key consumer and industry audiences
Develop library of sales enablement materials. Engage with sales to disseminate these materials
Lead coordinated industry marketing campaigns, inclusive of email, social, paid digital and content, PR/AR and event based activations
Manage key marketing partner relationships - optimize scalable outreach mechanisms to delvier key program updates, assets and tools to partners in U.S. and Canada. Work with a select set of high value customers to build tailored marketing programs
Establish and track metrics that matter. Monitor ROI for all programs, evaluate and optimize continuously
Manage, focus and coach a small team of junior product and industry marketers
10+ years of experience in building impactful marketing strategies, creating and executing product marketing plans
Expertise in consumer electronics or adjacent B2B technology industry, has global experience
A well-rounded marketer. Able to flex to different products, industries and roles as the business evolves. Can operate in ambiguity, able to create clarity
Left and right brain thinker who draws energy from strategic, analytical and creative activities. Excellent creative problem solver
Has technical acumen. Possesses vision to identify whitespace opportunities. Experience supporting the development and commercialization of breakthrough innovations
Keen understanding of digital platforms, performance and content marketing, media and campaign management
Persuasive storyteller with excellent spoken and written communication skills.
Has significant experience and talent influencing cross-functional stakeholders including business, product, engineering and sales
Results and outcomes driven. Track record of success in launching new offers
Demonstrated ability to lead, focus, manage, coach and inspire a team to operate at peak performance