Director of Product Marketing (Ad-Tech Exp. Required)
Posted on Jun 1, 2020 by Pixalate
Are you a product marketer who is looking to join a fast growing company where you will have a direct impact on our business success? Pixalate is at the forefront of the high-opportunity anti-fraud industry and in this role you will drive our product launch, messaging, use cases, and other activities that demonstrate how Pixalate solutions solve client challenges. You'll work closely with leads across company teams to bring our products into our internal and external partners in ways that distinguish our unique ability to help companies grow their media quality.
You'll enjoy a dynamic, energetic atmosphere with excellent benefits and a team exceptionally dedicated to improving the security of programmatic advertising. We'll rely on you to be able to design, execute and promote product marketing initiatives that align with our strategic business goals.
At Pixalate, we are passionate about data driven products. Our software has transformed how the advertising industry approaches quality through our ratings and fraud prevention technology.
How is it working at Pixalate?
We believe in Small teams that produce high output
Slack is a way of life, short emails are encouraged
Fearless attitude holds high esteem
Bold ideas are worshipped
Chess players do really well
Titles don't mean much, you attain respect by producing results
Everyone's a data addict and an analytical thinker (you won't survive if you run away from details)
Collaboration, collaboration, collaboration
Create benefits-driven product messaging that separates our solutions from competitors
Incorporate a thorough understanding of the challenges of Pixalate's enterprise clients into product marketing strategy, execution and training
Work with product management and others to develop the release plan, go to market and launch of new products and features
Craft and gain feedback for collateral that reveals the value of Pixalate products including: slide decks, product two-sheeters, use cases, case studies, technical product spec sheets, and product-focused thought leadership
Train internal teams and client teams on the benefits, use cases, and content of new products and features
Work with clients to understand their product use, which you translate into updating key client personas, product FAQs, and prospective RFIs
Oversee product content, messaging and video across the website and other online sources
Stay at the forefront of fraud solutions in the marketplace, participate in industry committees, represent Pixalate as a product expert in the field
Use this knowledge to provide feedback that influences product pricing, roadmap, and early-phase product tests
Work closely with product managers to create timelines for product development, release and launch to make sure product management and product marketing are in alignment
Maintain and expand competitive analyses, competitor pricing and messaging in order to differentiate Pixalate solutions and act as an advisor for product pricing and direction
5-7 years of product marketing experience for an ad technology company
Strong examples of self-created collateral including case studies, product overviews, and website content
Excellent ability to craft stories that engage audiences while demonstrating product value and differentiation
Ability to train, create video demonstrations, and ease with public speaking in order to effectively communicate product positioning across internal and external partners
Desire to work closely across teams with exceptional communication skills as well as ability to see projects to efficient conclusion
Provide past examples of product release and templates for product launch plans
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