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Director of Marketing

Posted on Jun 1, 2020 by Robert Half International

Chicago, IL 60601
Sales
Immediate Start
Annual Salary
Full-Time

I have an immediate need for a Marketing Director for one of the nations leading insurance companies. This is a full-time, direct-hire role in Downtown Chicago! Our next Marketing Director is a client-facing professional that is excited about improving traditional marketing strategy to deliver various desired business outcomes and increase awareness.
Position Info:
Support the business with targeted marketing initiatives that focus on agent recruitment, retention and productivity, and policyholder satisfaction and retention.
Lead and manage the marketing team with a focus on improved traditional marketing and management competencies to deliver desired business outcomes.
Lead development and execution on a strategic marketing plan in support of business strategy and objectives.
Analyze market trends, including a focus on customers and competitors; develop and implement strategies and tactics to optimize marketing and positioning.
Provide counsel and direction to sales, product, and pricing teams on the full range of marketing and communications opportunities and issues.
Manage marketing and communication initiatives related to the effective and timely rollout of new and enhanced products.
Develop and manage agent communication plan to ensure deliverables are based on agent needs and consistent with brand strategy.
Partner with the internal communication team to develop and manage internal messaging to ensure deliverables and key business themes are driven consistently across the organization.
Lead the development of marketing collateral and promotional materials.
Partner with digital marketing team to oversee brand presence on digital assets including web social media sites, and recruiting portals; track impact of leveraging digital/social media activity to achieve reputation goals.
Requirements
Bachelors Degree in Marketing or related field
10+ years of experience in marketing for the insurance industry
B2B and B2C experience
Experience leading a remote team
Mix of demonstrated experience in marketing strategy, campaign development and execution, consumer insights, independent agency distribution channels, and brand management.
Excellent analytical, creative, and strategic thinking skills.
Possess a keen sense of analytics and measurement for all activities to ensure results meet business objectives.
Ability to provide timely, clear and concise information adapted to different levels and audiences within the organization.
Professional, client facing experience
Experience developing integrated marketing strategy
The Creative Group (TCG), a Robert Half company, matches creative, digital and marketing professionals with some of the best companies on a freelance, project or direct-hire basis. At TCG, we understand that you have a real passion for your work, and we spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our personalized approach, innovative matching technology and global network with local market expertise help you find the creative, marketing and digital jobs that match your skills and priorities - fast. By working with us, you have access to challenging opportunities, competitive compensation and benefits, and training to enhance your skill sets.
From philanthropy to environmental stewardship to employee programs, Robert Half is proud to have an active role in the communities in which we live and work. Our company has appeared on FORTUNE's Most Admired Companies list every year since 1998.
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Contact your local TCG office at or visit to apply for this job now or find out more about other job opportunities.

Reference: 895484534

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