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Director of Marketing Strategy

Posted on Jun 1, 2020 by Paladin Staffing

Cleveland, OH 44101
Sales
Immediate Start
Annual Salary
Full-Time

Paladin is working with a Cleveland based clientsearching for a Director of Marketing Strategy. This person will be responsible for leading strategic voice and tasked with developing, implementing and integrating support, ultimately providing focus for multi-functional teams by effectively defining business problems they can collectively solveinto the core services by serving clients' strategic marketing needs in the areas of eCommerce and experiential marketing.

Responsibilities:

Curiosity for uncovering emerging social media platforms and/or first-mover opportunities with existing platforms
Successfully manage multiple internal and external initiatives/projects in a deadline driven environment
Drive develop and maintenance of account wide best practice documents, oversee POV documentation on new platforms and significant platform updates
Oversight of ongoing optimization of the social strategy, playbook, community management process, and content creation process to improving our delivery and enhance results
Work closely with brand, sales, customer and insights teams in manifesting commercial ideas that deliver breakthrough results
Extrapolate key findings and results into relatable and actionable insights
Ensures campaign goals/KPIs are set and met
Support and contribute to business development opportunities as they arise
Manages the recruitment, retention and professional development of your immediate team

Qualifications

BA/BS in Advertising, Marketing (MS in Marketing preferred)
7+ years of experience in at least one aspect of strategic planning or related field
Has demonstrated a proven knowledge of major and emerging social channels, specific rules of engagement for brands/advertisers, and general platform policies
Has created/integrated content marketing into overall marketing strategies
Demonstrates the ability to lead a team in a highly talented and collaborative environment
Participated in successful new business pitches
Excellent project management, problem solving, interpersonal, presentation and written/verbal communication skills
Has exhibited proficiency with online tracking methodologies and measurement best practices
Has demonstrated strong relational skills (client, internal team, partner agency, vendor)
A keen eye for detail - be proactive, and process driven
Ability to multitask, delegate efficiency, and thrive in a fast-paced, dynamic environment with minimal supervision

Reference: 895484547

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