Director of Sales
Posted on Jun 1, 2020 by Aimbridge Hospitality
The Director of Sales is a key position within the hotel responsible for acquiring and maintaining a solid base of customers ensuring the hotels continued success and profitability.
Duties and Responsibilities
Directs the activities of hotel sales team, providing leadership and motivation necessary to implement effective sales and marketing strategies and to maximize the generation of hotel sales/revenues.
Develops and maintains relationships with key clients in order to produce group and/or convention business, to include room sales, food & beverage sales, and catering/banquet services.
Develops and manages the departmental budget and monitors sales activities/performance to ensure actual sales meet or exceed established revenue plan and to accurately report variances/projections to management.
Directs the scheduling of conventions and business group activities at the hotel and coordinates with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
Develops hotel-level tactical sales plans to support overall system-wide sales plans/strategies and programs.
Develops and maintains good relationships with officials and representatives of local community groups/organization, and companies
Assists the General Manager in the development and update of the hotel-level business plan to include input on sales goals and plans that support the overall business and sales strategies of the company.
Hires, trains, and provides career development for all sales personnel; conducts performance evaluations and provides constructive feedback to employees.
Solicit sales for the property through planned, personal appointments, telephone solicitations, and various social media channels.
Negotiates room blocks, room rates, function space, food and beverage prices, and hotel services within approved departmental booking guidelines. Confirms in writing to the client and all affected hotel departments all group requirements via group sales contract, corporate rate agreement, or catering event order.
Actively participates in sales trips to local trade and professional associations/corporations, travel agents, as well as other local and state organizations that could result in potential business for the hotel.
Ensures that current and prospective client databases are maintained, that files are kept current and accessible, and that timely sales recap reports are submitted to the General Manager and Regional Director of Sales.
Responsible for acquiring and maintaining a solid base of customers to attain an overall high level of occupancy and level of profitability.
Work collaboratively with other departments employees to ensure successful events resulting in repeat business.
Follow-up on all meeting and banquet functions with the customer contact person and solicit future business.
Conducts hotel tours and entertains qualified potential clients in accordance with the company and property policies.
Required Skills and Experience
Minimum 3+ years in Hospitality Industry Sales Positions
Minimum 3+ years in Sales Leadership Positions
Highly energetic and motivated individual
Must have strong leadership and communication skills
Ability to motivate and manage others
Strong problem-solving skills
Excellent verbal and written communication skills
Ability to work in a fast-paced, high pressure environment
Ability to shift and manage multiple priorities
Results driven focus and ability to work through to completion in a timely manner
Adaptable to change
Strong knowledge of Microsoft Office products to include, but not limited to Microsoft Excel and Microsoft Outlook
Set up alerts to get notified of new vacancies.