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Director of Digital Marketing

Posted on Jun 1, 2020 by Leap Hospitality

Detroit, MI 48201
Sales
Immediate Start
Annual Salary
Full-Time

Our client in Detroit that is looking to bring on a Marketing Director to be responsible for the social and digital marketing strategy of the organization including development of mobile applications & loyalty program. As a member of our team, this person will develop new and existing digital marketing initiatives with an understanding of ROI and how to achieve sales and growth objectives.
Responsibilities
Elevate brand awareness and drive sales through digital properties
Act as an ambassador for the brand and digital identity, ensuring consistent branding
Develop brand and messaging strategy for corporate and guest communication
Identify agency partners and vendors as needed
Collaborate with team members to manage social content and profiles
Continuously improve the brand's presence in a quantifiable manner, including measure and reporting performance of all digital marketing initiatives
Partner with Graphic Designer on brand identity, new collateral and communication efforts (web, mail, social etc.)
Develop short and long-term plans and budgets for marketing/communication/PR programs and its' activities
Build relationships with key media influencers and partners
Responsible for loyalty/rewards program and mobile applications
Analysis of marketing database and metrics to determine best course of action in brand growth and return on investment
Oversee SEO/SEM/web strategies
Requirements
Bachelors Degree in Marketing, Sales or Related field
8+ years of brand marketing, consumer insights, digital/social media marketing, CRM, gift card programs
5-10+ years' experience in marketing, advertising, brand development, with a focus on digital marketing
Experience in retail/restaurant/hospitality industry required
Previous leadership and management experience required

Reference: 895484641

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