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Director of Marketing

Posted on Jun 1, 2020 by Nutramax Laboratories

Lancaster, SC 29720
Sales
Immediate Start
Annual Salary
Full-Time

The Director of Marketing is responsible for overseeing the strategic planning, development, and execution of the organizations marketing and advertising initiatives. Reporting to the Chief Strategy Officer, the Director of Marketings primary responsibility is to support revenue generation through successful marketing activities for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations.

As a senior-level marketing professional, this role must be both analytical and creative, and possess extensive knowledge in a variety of disciplines such as production, information technology, legal, regulatory, and finance. The Director of Marketing will plan, direct, and coordinate marketing budgets in accordance with organizational goals. This leader will also be responsible for the management and supervision of individual marketing team members efforts in the execution and delivery of marketing objectives.

Roles and Responsibilities:

Set and achieve strategic goals related to social media metrics, television advertising and marketing campaign initiatives
Design, create, and improve upon marketing campaigns for each product group. Negotiate compensation and project details for outside contractors related to marketing and promotions
Create and propagate an enthusiastic brand message that will resonate with our target demographic
Report to Executive Management on revenue results, social media strategies, and other components of the marketing program
Display flexibility in the execution of marketing strategies
Possess a deep understanding of changing market dynamics
Streamline marketing process to realize cost savings across the department
Analyse current marketing strategies and implementing changes
Maximize opportunities for online revenue generation through multiple channels
Assess new marketing opportunities for generating business
Stay current on industry and technological changes that impact the business
Contribute to the overall growth of the bottom line
Manage the budget for the marketing department
Develop and present the annual marketing strategy
Analyze the effect of the overall company strategies on marketing initiatives to align goals and visions
Perform other assigned duties as may be required in meeting company objectives
Communicate effectively with other departments within the organization and function within a team environment
Preferred Requirements:

Experience with products in a competitive consumables category
Marketing of a comprehensive product portfolio at varying stages of its life cycle
Development of marketing strategies for branded and private label products
Lead the transition of a product or category of products coming off patent or other IP expiration
Experience working with in-house creative teams and outside agencies to maximize investment
Oversight of marketing strategies for products sold across multiple retail channels and E-commerce platforms
Minimum Requirements:

Demonstrated ability to lead and inspire a team
Thorough knowledge of marketing principles, brand, product and service management
Strong leadership and project development skills
Excellent communication skills
Problem solving skills and strategic planning
Must have high level of digital marketing
Strong domestic and international experience
Superb analytical skills
Must be analytical and creative
Education and Experience:

MBA or other relevant graduate degree required
7+ years experience in marketing and/or advertising in a managerial role
Supervisory Responsibilities: Yes

Reference: 895484671

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