Director Brand Marketing
Posted on Jun 1, 2020 by 2U
The Director of Brand Marketing, reporting to a VP of Brand Marketing, oversees program and university-level marketing strategy and is responsible for driving the marketing growth of a large portfolio of university partners. The role requires a strong understanding of the core metrics that drive the business and requires the ability to develop and execute marketing strategy that drives toward program-specific and university-wide goals. Directors are responsible for resource allocation within a given suite of programs in order to meet business goals. The most successful Directors are expert communicators, creative problem solvers, experienced digital marketing strategists and exemplary leaders who drive change across the brand marketing team as well as the larger marketing organization.
Responsibilities Include, But Are Not Limited To:
Internal cross-functional marketing management/Drive new product/program development in partnership with General Managers, exploring new growth opportunities at existing universities. Discover and build upon program marketing opportunities based on collected data and analysis. Build strong partnership across an internal cross-functional marketing team and support the team's professional development. Seek opportunities to bring internal teams together in order to share knowledge and best practices. Work closely with demand generation management to optimize marketing strategy across assigned universities and ensure best practices are communicated down to managers and coordinators. Able to lead challenging conversations with senior-level internal stakeholders (up to C-level). Actively seek and welcome challenging assignments to improve overall team and business performance, proactively pulling appropriate teams together to enact change.
Develop and execute a data-influenced marketing strategy/Lead a team in identifying opportunities across programs and at a university-wide level, creating solutions to increase efficiency and effectiveness. Evaluate program performance within the portfolio of assigned programs and ensure that direct reports take appropriate actions. Serve as a critical thought partner with organic and paid marketing functions. Oversee new program launches, delegating as appropriate to Brand Marketing Managers and Coordinators. Monitor for and enact potential process improvements, given one's wide view of the entire launch cycle and program lifecycle. Responsible for quarterly and annual planning, in partnership with Brand Marketing VP.
Leadership & management/Directors are responsible for prioritization and delegation for their team, a critical role given the large area of responsibility and considerable demands on their time. Manage five or more Brand Marketing Managers and Coordinators, driving them to meet or exceed established goals. Work alongside managers as needed to oversee university partner relationships. Ensure that these managers recognize and assess opportunities, and have the resources necessary to create solutions. Proactively consider opportunities to delegate tasks as a way to build team strengths, scale the business and lighten demands on one's own time. Allocate coordinators' time to best meet the needs of assigned programs and universities.
External relationship management/Ensure strong partner relationship management across the team, leading by example. Able to lead challenging conversations with senior level external stakeholder (up to dean level). Must be able to present/communicate sophisticated marketing topics to university partners, including to those without significant marketing backgrounds. Work with General Managers to explore opportunities across a given university. Manage escalated issues along with VP.
Things That Should Be In Your Background:
7-15 years overall marketing experience, including time as a Marketing Director, Marketing Manager, Account Manager or similar job function, either in an agency or corporate setting
Bachelors degree required, MBA or similar preferred
Demonstrated experience in partner, client or account management
Demonstrated experience in driving strategy and leading teams
Ability to translate business objectives into actionable projects for self or direct reports
Strong background in project management
Must be highly organized and have great attention to detail
Expert verbal, written, and interpersonal communication skills and the ability to work on cross-functional teams
Other Attributes That Will Help You In This Role:
Experience with Salesforce, Google Analytics and Tableau is a plus
Ability to maintain a fun, casual, professional and productive team atmosphere
Ability to work with a diverse team in a fast-paced environment
Enthusiasm and the ability to adapt and thrive in an atmosphere of constant change