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Senior Content Research

Posted on Nov 5, 2020 by Fortinet

Sunnyvale, CA 94085
Immediate Start
Annual Salary


Research and write content assets supporting product launches and demand-gen programs-for prospects, customers, and partners; content assets range from in-depth white papers and eBooks, to infographics and checklists, to product, solution, partner, and industry webpages.
Research and write in-depth, SEO-driven articles and blog posts on varying cybersecurity-related topics targeting specific buyer and customer personas
Write videos scripts for talking-head videos, whiteboard videos, and word-build videos
Analyze survey data, construct narratives from it, and write pillar content reports as well as derivative content from it
Ensure all content aligns with individual personas, problem statements, and journey stages
Develop an intimate understanding of Fortinet products and solutions and how they map to customer and partner business and technology requirements
Interview customers and construct and write compelling case studies that showcase Fortinet solutions and how they translate into quantifiable ROI
Serve as a peer editor for content researched and written by other members of the Fortinet content marketing team
Collaborate with product and solutions marketing, PR/communications, demand-gen/campaign, field/vertical, and channel marketing teams to craft stories and content that reflect Fortinet brand messaging and differentiates Fortinet products and solutions from competitive alternatives
Work with the Fortinet web team to ensure optimization of SEO for web-site copy and to ensure copy complies with product, vertical, and channel marketing requirements
Manage all assigned projects using WorkFront project management system

Required Skills:

8+ years in technology marketing
8+ years in copywriting roles
Experience research and writing in-depth content that persuades, educates, and motivates audiences to act
Experience using project management system to track and manage copywriting tasks
Understanding of buyer, customer, and partner personas and demand-gen journey stages
Well-organized, detail-oriented, focused professional that thrives in high-volume, high-velocity project environments
Team player who welcomes opportunities to collaborate with peers across the marketing organization
Keen interest in cybersecurity technology and how it addresses business requirements
Ability to build compelling messages and storylines that align with personas, customer pain points, journey stages, and brand voice and style
Creative storyteller with the ability to pinpoint core kernels and to bring those to light via various content forms-audio, video, and written
Demonstrable results working across marketing organizations to ensure business requirements are Embedded in the broader copywriting activities
A bachelor's degree or equivalent required; masters' degree a plus

Reference: 995140601

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