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Marketing And Recruitment Director

Posted on Nov 5, 2020 by California State University

Chico, CA 95926
Immediate Start
Annual Salary

Primary Duties The Marketing and Recruitment Director is responsible for marketing, advertising, lead generation, recruiting, lead nurturing, creative design, content development, branding, and technology platforms to grow enrollments and attract a diverse audience of students and stakeholders.

For a full description of job duties, please visit:

Knowledge, Skills and Abilities
Demonstrated knowledge of:
Strategic marketing, in-bound/outbound marketing to support various goals and reach a diverse audience.
Digital, print, broadcast, and other relevant forms of contemporary marketing.
CRM methodology.
Recruiting in a non-traditional or traditional education environment.
Marketing Automation.
Enrollment Marketing.
Audience Targeting/Personas.
Higher Education and the roll of extension units in serving the university mission.
Email marketing strategies.
Agency-based approach to marketing with internal clients as customers.

Demonstrated skills in:
Critical thinking.
Leadership in an academic environment/soft leadership skills.
Performance coaching.
Effective listening.
Collaboration with various stakeholders with various needs.
Creative/aesthetic eye.

Demonstrated ability to:
Rapidly acquire a general knowledge of a program or course.
Establish and maintain cooperative working relationships with program specialists, instructors, and other constituents.
Interpret and apply branding rules and regulations.
Collect, compile, analyze and evaluate data and make verbal or written presentations based on data.
Reason logically, draw valid conclusions and make appropriate recommendations.
Present clear and concise information orally and in written reports.
Participate in and contribute to group meetings, conferences and interviews.
Use initiative and resourcefulness in planning work assignments and in implementing long-range improvements.

Required Education and/or Experience
A bachelor's degree is required.
5-7 years of experience in marketing, web content management, and digital communications.

Recruitment Preferences
Preference may be given to applicants with the following as they may be considered specialized skills:
Degrees in marketing and communication.
Applicable work experience in higher education.
Experience managing multiple and complex digital marketing campaigns in an entrepreneurial environment.
Demonstrated success supervising others.
Experience using Salesforce.
Demonstrated knowledge of CSU, Chico's policies and procedures for Academic Affairs.

Special Requirements
California State University, Chico, in accordance with CSU policy, requires that the successful candidate complete
a background check (including a criminal records check, sexual offender registry check, and/or fingerprinting) prior
to assuming this position. Failure to satisfactorily complete or pass the background check may impact the job offer
or continued employment of current CSU employees who apply for posted positions identified as sensitive. This
position is considered a sensitive position based on CSU guidelines. Incumbent is responsible for the safety and
security of Level 1 data, sometimes also referred to as Level 1 protected data. This is confidential information that
is in most cases protected by statutes, regulations, or other legal mandates.
The person holding this position is considered a Limited Mandated Reporter under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 (revised July 21, 2017) as a condition of employment.
This position is a Higher Education Employer-Employee Relations Act (HEERA) designated managerial position and comes under the Management Personnel Plan (MPP) of the California State University. Individuals appointed to management positions serve at the pleasure of the President or designee. They are excluded from the collective bargaining process, are not subject to probationary service, and do not receive tenure or permanent status. This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA).
The duties of this position will include participation in a decision that may have a material/financial benefit to the incumbent. Therefore, this is a designated position under the California State University's Conflict of Interest Code and the incumbent will be required to file a Form 700: Statement of Economic Interest and is subject to the regulations of the Fair Political Practices Commission. (Group/Category: Procurement Card Holder, 2) Note this designation is applicable only if Procurement Card is issued.

Reference: 995140706

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