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Media Director

Posted on Apr 5, 2021 by Publicis Health

Atlanta, GA 30317
Research
Immediate Start
Annual Salary
Full-Time


The Media Director (MD) is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The Media Director will be accountable to partner with clients to address measured media landscape and work with client stakeholders across multiple digital disciplines to propose and defend media spend across direct media buys, paid social, search, and programmatic.


The Media Director will manage and direct a team of Associate Media Managers and Media Managers in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. This person will possess account management and team leadership experience is essential, along with deep experience in programmatic media as there will be a heavy emphasis on this channel.


Role Objectives:


Account Management


Develops, manages, and monitors client budgets for assigned accounts
Implement holistic media planning
Introduces process development input, quality assurance and best practices
Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Prepares and presents annual financial plans and human resources plans


Performance Media and Client leadership


Develops and fosters account relationships
Working towards 100% account retention within a defined portfolio of accounts
Develops a complete understanding of each client's goals, markets, needs and expectations of Performics
Works within client relationships to champion initiatives that drive marketing decisions across mostly programmatic media, along with paid social and direct media buys
Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
Advocates across functional areas within client relationships to develop rapport and deliver complex solutions
Communicates and implements a participation planning process or all accounts
Independently leads performance and strategy presentations
Solves client problems and uses conflict management skills within a professional environment
Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
Leverages syndicated digital research (eg ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends


Team Leadership & Development


Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' business objectives
Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
Conducts performance reviews and career path plans for direct reports
Establishes expectations and goals for team on performance marketing thought leadership
Provide cross media planning training for their direct reports


Process Improvement


Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
Contributes to blog, newsletter, training forums and/or task forces


Cross-Selling
Understands and explains the features and benefits of all products and services
Cross sells products and services to grow Performics' share of marketing spend


Qualifications


Bachelor's degree, concentration in business, marketing, or advertising preferred
5+ years of experience in programmatic media (preferred), display, and paid social
Extensive knowledge of consumer and B2B space (lead gen)
5+ years of account management experience
5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
Deep knowledge of ad serving platforms and online analytic solutions
2-4 years of demonstrated success in managing and leading people
Knowledge of statistical methods and testing methodology preferred




Reference: 1152694671

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