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Director or Manager of Social Media

Posted on Apr 5, 2021 by Med Talent Finder

Hackensack, NJ 07602
Research
Immediate Start
Annual Salary
Full-Time


Summary:


The Director or Manager of Social Media will be responsible for maintaining the brand voice and actively engaging with audiences across multiple social media channels. This position is based in Hackensack, NJ.


Responsibilities:


Engage and monitor company's social media audiences on a daily, consistent basis by reading and responding with targeted information
Proactively manage social media communities across multiple channels and decipher appropriate responses in a timely matter
Address and direct customer complaints and queries
Coordinate with Marketing team to ensure brand consistency
Foster a positive, constructive, and communicative community that feel heard and appreciated
Facilitate vibrant, meaningful, and authentic two-way conversation with our community
Manage the sentiment and engagement of our followers, escalating information to stakeholders when needed to ensure a safe, welcoming place for the community to grow
Work within monitoring platform, creating reports to analyze and interpret feedback
Monitor and report on feedback and online reviews
Generate insight into community performance and provide recommendations for improvements
Build and maintain a feedback loop between our followers and the brand teams
Seek out key stakeholders to gain accurate information to respond to a variety of social media posts/tags
Ability to execute brand voice guidelines in social content
Grow the core community in size and engagement
Organize and manage digital content to boost brand awareness (at first) followed by quality engagement
Ensure cohesive and engaging brand messaging across all social platforms
Support day-to-day community management activities, directly interacting with the community, including: daily moderation, response and engagement
Identify Real Time content marketing opportunities and brief for content creation in response
Identify opportunities to work with influencers and integrate them into broader strategy
Track and analyze performance of content across channels (daily-optimizations + monthly-trends)
Provide analysis and recommendation for improvement around all social engagement and branded content
Monitor and leverage industry trends around social platform updates like changes in algorithms, targeting and overall innovations in social media technology
Manage the Social media budget


Qualifications and Requirements:


5+ years' experience in Social Media Management as well as customer support, marketing, communications or field development
Based on business needs, ability to work outside of normal business hours is a must
Writing samples or portfolio of social media work is required
Strong understanding of social media platforms and tools Proven competency across social platforms including Facebook, Instagram, Pinterest, Twitter, YouTube and emerging platforms
Solid understanding of digital marketing touchpoints, including their respective strengths, nuances and success metrics, and what content works in each
Community management experience for a large brand or demonstrable experience building personal online personas with strong engagement
Experience working with digital/social creators and/or influencers, including selection process and content development based on consumer insights and brand objectives
Experience with analytics for social media (Sprinklr) and Google Analytics
Ability to stay ahead of trends and adapt to a constantly changing social media landscape
Exemplary writing skills and polished language communication skills
Excellent customer service skills
Highly organized and detail-oriented with exceptional sense of accountability
Ability to learn new tools, adapt, and remain up-to-date on the company's products, services, events and capabilities
Have high attention to detail and follow through
Motivated, energetic self-starter with strong problem-solving skills




Reference: 1152694821

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