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Vice President/Group Director - Social Strategy Regional Lead

Posted on Apr 5, 2021 by Publicis Health

Evergreen Park, IL 60805
Research
Immediate Start
Annual Salary
Full-Time


This position reports into the Regional Head of Strategy for Digitas Chicago. You'll sit on the Chicago Strategy leadership group made up of heads of practice from Brand & Creative Strategy, Connections Strategy, and Digital Experience Strategy. The Chicago Strategy Group is 35+ strong, and prides itself on its truly integrated, and highly collaborative approach.


Day-to-day, your role includes:


Leading the strategic process, providing the insights and tactics to create content, build audiences and amplify a client's reach
Providing smart perspective on overall social industry landscape, trends and best practices
Driving thought leadership around content development, engagement practices, measurement and process
Helping brands develop governance and escalation policies for social media
Partnering with other strategists for more connected thinking that drives more integrated solutions
Cultivating strong relationships with 3rd party content providers and websites
Presenting to and strategizing with clients - existing and new business prospects - on specific brand social initiatives
Operational management of the Social Strategy team in partnership with wider agency leaders, Staffing and HR teams
People management - working closely with the Head of Strategy on talent development needs, performance reviews, hiring and promotions.


Qualifications


We're looking for strong, impactful work experience, which typically includes:


12+ years of digital marketing experience, with an emphasis on social media and or/content development for major clients
Minimum 5 years of managing direct reports
A strong understanding of media planning, distribution and content syndication
Superb experience leading creative thinking in the digital space: content, media, social and activation
The ability to develop strong relationships with internal and external partners
Well versed in new technology, new content solutions, social media events and developments-plus a strong connection with entertainment and pop culture
A strong sense of consumer insights-you get what makes people tick and know their social behaviors
The ability to back up great creative ideas with sound analytical reasoning
A strong, up-to-date point of view on digital media, social channels and content platforms and up and coming partners, practices and initiatives
Poise and eloquence-when you speak with clients, they listen
New Business and Business Development pitching




Reference: 1152694828

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