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Vice President/Group Director, Paid Social

Posted on Apr 5, 2021 by Publicis Health

New York, NY 10001
Immediate Start
Annual Salary

As a Vice President/Group Director, Paid Social, you'll manage direct reports in your region, ensuring all clients are provided excellent service and award-winning strategies.

Day-to-day, your role includes:

Translating brand marketing objectives into succinct paid social strategies that impress and excite our clients, and transforming marketing challenges with cutting-edge executions
Proactive in developing social media expertise within the marketing and media industry, and helping to develop the paid social capabilities within the agency
Playing a key role in spotting issues with core client teams and in developing new client relationships
Ensure best practice and innovation in all activities; fostering knowledge sharing across capabilities and teams
Maintaining and improving the success of social media platform relationships (client-specific and agency-wide)
Astutely identifying broader opportunities for Digitas (creative and other services) and articulating opportunities to senior leadership in a timely, relevant manner
Effectively and enthusiastically representing Digitas - you'll be the face of our company, the person whom staff and clients alike look up to
Participate in the training of junior team members as needed.


We're looking for strong, impactful work experience, which typically includes:
Bachelors degree plus 12 to 15 years of advertising experience, including at least three years of hands-on paid social experience and five years of supervisory experience
An exceptional grasp on media planning, negotiation, optimization, and performance analysis and an impressive understanding of the whole digital environment - you know this world by heart and you keep pulse with the rapid changes happening within it
Experience managing large scale Paid Social Campaigns, inclusive of Facebook/Instagram, Pinterest, Twitter, YouTube, Snapchat, and emerging platforms - both tactically and strategically. You get the role of paid, owned, and earned social strategies, and how they work together. You know how to flex your media plan depending on your clients' goals and objectives, and you've got the awards to prove it
Stellar communication skills: You're articulate, poised, straightforward - and above all, you're thoughtful & kind
Strong project management and performance management skills - you are crystal clear when it comes to delegating and providing feedback
Knowledge of qualitative measurement approaches - online and offline - and how/when to apply them so that we deliver measurable successes
High levels of integrity, autonomy, and self-motivation
A willingness to travel as needed - you're open to new places, new faces and new ideas

Reference: 1152695017

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