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Associate Media Director, Digital and Print Investment

Posted on Apr 5, 2021 by Publicis Health

New York, NY 10001
Research
Immediate Start
Annual Salary
Full-Time


The Associate Media Director oversees the teams media buying/investment initiatives, specific to Digital and Print point of care channels for a high profile pharma account. Additionally the AMD will focus on servicing our client in the creation, execution, and monitoring of integrated media plans to secure the best investment options in a variety of channels to maximize reach to targeted consumers. The ideal candidate for this position will be a thoughtful decision maker who loves data and has the proven ability to lead strategic buying initiatives across Print and Point of Care.
While providing thought leadership on audience strategies and campaign optimization, the Associate Director builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. This role oversees all campaign activity and deliverables for the team. The Associate Director facilitates the training and development of the team and determines each individual's assignments and bandwidth, distributing work as needed.


This is an energetic, supportive and collaborative team that manages a partnership-driven client and fosters an environment of respect, learning, and development.


RESPONSIBILITIES


Direct and manage the daily work flow of campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
Assume accountability and ownership of Print and Digital Point of Care campaign execution for assigned client account
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
Manage first right of refusals and SOW contracts with Print and Point of Care media partners
Stay up to date on Print and Point of Care marketplace changes, including the expansion of Telehealth partner offerings, in order to bring forth new and innovative ideas to client teams
Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Work collaboratively with internal team members to complete monthly value reports, monthly spend trackers and forecasting reports for client teams
Participate in forecasting exercises for senior management
Maintain a strong understanding of the systems used such as Mediaocean Prisma buying tool, Ad Servers/Verification, DSPs, and internal proprietary tools
Provide ideas and solutions for pain points/problems in processes; then work alongside internal and external teams to develop best practices, enhancements, and tools to improve these
Determine and activate how to deliver necessary data to teams for various reporting purposes
Build and maintain strong relationships across multiple internal teams and external teams
Maintain relationships with vendors to ensure trust and confidence with our buying partners
Cultivate a team-focused mentality across the larger Investment team
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Manage, train, mentor, and develop a team of Media Supervisors and Associates


Qualifications


Bachelors degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
5+ years of media buying experience with progressive levels of responsibility
Knowledge of and experience planning and activating campaigns within the Print and Digital campaigns
Pharmaceutical experience a plus, with familiarity with consumer and healthcare provider media partners and tactics
2+ years of team management experience
Strong communication and negotiation skills
Proven knowledge of digital planning and buying process
Strong quantitative skills, including analytical abilities and math proficiency
Problem-solver, with ability to move quickly between tasks, and think clearly under pressure
Self-starter with ability to work independently
Technical proficiency in Microsoft Office Suite with heavy focus on Excel




Reference: 1152695168

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