Commercial Insights Senior Manager - Primary Market Research
Posted on Apr 5, 2021 by Amgen
Let's do this. Let's change the world. In this vital role you will be responsible for delivering HCP (Health Care Provider) primary market research and insights to support cross-brand marketing initiatives. The individual in this role will provide deep market understanding and actionable outputs.
The successful candidate is an excellent business partner and will guide others through complex processes in daily execution of primary market research, as well as developing the long-term insight generation plan to support multiple teams that are tasked with developing commercial capabilities across brands. Acting as an internal consultant to those teams, the communication and interpersonal skills of this person will set them apart from others and blend seamlessly with their technical ability to execute primary market research, both qualitative and quantitative. You will find the So What in the data and that responsibility will be important.
This position will report to the NuBu Commercial Insights Director within Commercial Data and Analytics (CD&A) group but will work day-to-day ( dotted line ) with those that own the cross brand initiatives.
Execute primary market research projects, understanding the needs of the research sponsors and contributing to building the insight generation plan required to meet those needs
Support key annual activities including Executive Reviews, Brand Planning, Budgeting and business case support by providing objective, insights
Work to help translate concepts into leading measures, insight requirements and deliver them in a clear, concise manner
Work to translate the primary market research findings available into actionable insights and be able to influence the team's decision making accordingly
Be a positive mentor to the other CD&A roles, guiding their work and really understanding the underlying drivers of the results seen, to help constructively challenge the next stages of any analysis
Improve team capabilities by researching and implementing new research tools, internal and external standard methodologies, etc.
Prioritize the business asks and deliver based on the agreed benefit for across the brands
WHAT WE EXPECT OF YOU
We are all different, yet we all use our unique contributions to serve patients. The market research professional we seek is a person with these qualifications.
Doctorate degree and 2 years of market research, analytics, sales and/or marketing operations experience
Master's degree and 4 years of market research, analytics, sales and/or marketing operations experience
Bachelor's degree and 6 years of market research, analytics, sales and/or marketing operations experience
Associate's degree and 10 years of market research, analytics, sales and/or marketing operations experience
High school diploma/GED and 12 years of market research, analytics, sales and/or marketing operations experience
Consulting experience within the pharmaceutical and/or biotech industry
Expertise in the area of pharma market data analytics/manipulation and health care provider primary market research techniques
Analytical skills and the ability to take complex information sets and translate them to impactful outcomes
Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management
Ability to think strategically to support key business decisions
Ability to work collaboratively in team-based environment across different functional groups
Project management skills and experience in prioritizing multiple responsibilities, tasks and projects, whilst simultaneously meeting multiple partner needs
Experience of managing and mentoring people, as well as helping others develop in role