Vice President, Product Management - Branding
Posted on Apr 5, 2021 by Publicis Health
As Vice President of Branding, you own the long-term strategy of building differentiated digital products that solve awareness, consideration, and other needs of upper-funnel budget holders. This includes how traditional advertising, such as TV, migrate to video and Connected TV. It is essential to understand the needs & challenges of these budget holders including their agencies.
This is one of the fastest revenue-generating areas within Epsilon so there is high visibility to leadership and all organizational teams. This role not only requires a long-term plan to build differentiated products, but to clearly articulate the plan across the C-suite of Epsilon, Publicis and our clients.
This role will manage a team of highly motivated product managers. It is critical they get the coaching & mentorship to be future leaders at Epsilon.
Thought leader on making digital branding better. Create and communicate thought leadership content, whether through blog posts or presenting at industry events/seminars.
Prioritize enhancements, including a 1-2 year roadmap. Create data driven business cases on the long-term vision of the product.
This role has a lot of interaction with sales and clients. You will be responsible for leadership on marketplace insights, understanding unique client challenges and clearly communicating solutions.
Coach, mentor and challenge a team of product managers to become future leaders.
Conduct frequent competitor analysis to identify areas of differentiation
At least ten years of product management experience or equivalent.
Experience in upper funnel marketing strategies in digital channels (digital ads, site, search, email). Experience with Connected TV/Advanced TV a plus.
Experience communicating strategy to executive leadership
Experience communicating thought leadership to clients and/or industry events
Experience managing and developing team members
Entrepreneurial mindset. Startup experience and/or launching new product will be valued
Inherent passion about technology and marketing.
Ability to influence cross-functional teams without formal authority.
Bachelor's degree (MBA preferred), or equivalent experience.