Director, Digital Strategy
Posted on Apr 5, 2021 by Publicis Health
In this role, initially you will serve as the day-to-day digital strategy leader for a cross-agency agile team focused exclusively on one brand's digital HCP initiatives, including websites, IVAs and other platform builds. As such, you will:
Work in a start-up environment, rolling up your sleeves and making digital strategy decisions on a daily basis, yet have the support of one of the largest healthcare agencies in the US
Employ best practices of agile development and planned iterative delivery techniques.
Leverage audience targets, analytics data, digital trends, user behaviors, competitive audits and other data to develop strategy and articulate how it would translate to digital features of the planned platforms
Collaborate with UX designers, developers and creative teams to conceive of solutions that meet objectives
Demonstrate knowledge of a diverse array of applications, platforms and technologies such as CRM/CMS/marketing automation systems and be able to communicate in those areas
Consult on business and strategy requirements for platform builds
Deliver and defend digital strategy solutions to agency team and clients; must have specific experience working with executive-level clients
Over time, your role may expand to:
Leading the development of strategy that informs when, where and how a brand should connect; redefining communications and orchestrating efforts across channels
Championing the use of data; partnering with data-scientists to understand behaviors and uncover unexpected insight that inspire bold ideas for how a brand should connect
Analyzing how consumers interact with multiple devices, platforms, content, and media, then developing experiences based on the motivation behind those behaviors to give the brand purpose and relationship within a patient's life.
Envisioning and designing orchestrated systems of brand communications; collaborating with media planners, technologists, experience designers and creative teams to bring modern communication architectures to life
This pivotal role requires a depth of expertise (7-10 years; min 4-year college degree) including a track record of impactful work experience and professional ingenuity - which means you are/have:
Experience building pharma sites, IVAs and other digital service platforms from a digital strategy perspective.
Working knowledge of the technology and operations behind a digital platform build
Pharma agency or client-side experience required. HCP experience is strongly preferred
A digital marketing-savvy problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel orchestration (including media, CRM, site and mobile, etc.
A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that drives strategic communications planning and implementation
A creative provocateur and persuasive storyteller who is endlessly curious and questioning with a keen ability to shift perspective as well as illuminate powerful insights and creative potential through data and narrative
A proven leader and relationship builder who can provide both an authoritative presence with executive-level clients while fostering partnership and collaboration with all levels of the agency and its partners that will drive growth
A true collaborator that has worked on large scale projects across multiple digital properties - the true dot connector
An approachable manager with a strong history of team oversight and talent development; known for an ability to coach and grow talent, providing vision and bringing people along
An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
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