Posted on Apr 5, 2021 by Publicis Health
The strategy team at Heartbeat Ideas is responsible for unearthing consumer insights and evaluating digital behaviors to create competitive advantage for our clients. This can be a deep look into a single behavior or a broader look that identifies and evaluates all of the opportunities available to make sound business and marketing decisions.
Both strategic planning and analytics are key dimensions to our work. Logical thinking that breaks problem solving into a discrete, clear flow is critical to providing credible and persuasive recommendations to our clients. We are fiercely committed to delivering high-quality analysis, in a structured, thoughtful presentation, with strict attention to deadlines and deliverables.
In general, to succeed in Strategy, candidates must demonstrate a strong work ethic, exceptional analytical skills, and a knack for converting insights into creative, actionable recommendations for our clients. An ability to communicate effectively and efficiently in both written and oral form and build trusted internal and external relationships are also key. Backgrounds in agency and consulting organizations are desired, as skills in analyzing and presenting information are honed.
This position is suited to a strategist with a minimum of 8-12 years' experience working in a similar agency environment. The Director will be responsible for overseeing all strategic work streams and driving the strategic vision for the brand.
Developing strong client relationships as a key strategic and business partner
Guiding the strategic direction with internal and external teams in relation to our clients' brand development and marketing approach
Gain a deep, holistic and evolving understanding of our client's business objectives, challenges, threats and opportunities - including forward looking awareness of emerging competitive threats
Developing a nuanced understanding of our clients' customers' wants, needs, and behaviors across the full customer journey
Understanding and advocating for Heartbeat's full suite of strategic offerings
Formulating strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy, and being able to communicate them clearly and effectively
Developing POVs for our colleagues and clients around business-critical issues and trends
Developing inspiring creative and execution briefs
Facilitating internal brainstorms and client workshops
Identifying and pursuing organic growth opportunities within existing clients
Partnering with clients on market research activities
Overseeing development of measurement plans and developing meaningful or noteworthy insights based on both qualitative and quantitative analysis
Contributing to the development of junior team members
Managing complex projects independently and successfully
Seamlessly collaborating with other departments, identifying opportunities for efficiencies in working relationships and cross-departmental processes and hand-offs (eg Creative, Client Services, Media, Production, and Technology)
8-10 years in strategy at a creative agency and/or consulting
Experience in healthcare marketing, including both HCP and consumer
Superb and persuasive communications skills, both written and verbal
Strong analytical/logical thinking
Able to simplify and clarify complex concepts
Structured problem solving approach to address complex strategic/management issues
Excellent analytical skills
Ability to become deeply immersed in our clients' business on both a commercial and clinical/scientific level
Ability to develop strong client relationships and trust based on deep immersion in their business
Familiarity with relevant digital channels (eg, web, mobile, CRM, social media, search)
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