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Associate Director, Digital Investment

Posted on Apr 5, 2021 by Publicis Health

Atlanta, GA 30317
Research
Immediate Start
Annual Salary
Full-Time


The Associate Director, Digital Investment is responsible for cultivating team, client and marketplace relationships and ensuring effective investment allocation across digital. This role will manage several Negotiators and report into the Director/Vice President of Digital Investment.


Responsibilities:


Drive the strategic agenda as it relates to investment across digital, social, print, OOH, custom content programs, and emerging media channels
Leverage marketplace knowledge to deliver high-value media opportunities with compelling value proposition and competitive advantage
Direct and elevate recommendations from media partners/publishers to ensure delivery against objectives.
Establish brand best practices and guide strategic buyers to execute best in class campaigns
Continuously pursue new vendors/partners to assess benefit, value, and applicability; issue Partner POVs
Attend all client media briefings and actively contribute to the development of media strategies; partner with strategy team on tactical presentations, recommendations, and budget allocations
Attend all media plan presentations and oversee the execution of the media buy; ensure seamless execution against stated objectives, within budget and timing parameters
Oversee positioning, make goods, and added value
Lead optimization efforts for digital campaigns; troubleshoot ad delivery and ad performance
Partner with Analytics on weekly reporting and pacing reports; deliver and present Post Campaign Analyses with clear recommendations for future campaign optimizations
Oversee site invoices and media reconciliations; ensure accurate and timely vendor payment
Deliver results to build the client relationship and grow the client's business


Qualifications


B.A. or B.S. in Marketing, Advertising or related field
6+ years' media agency experience
2+ years management experience in digital investment
Experience buying and planning for digital
Strong digital background inclusive of DSPs, DMPs, Mobile, OLV, data and analytics, etc.
Solid understanding of digital planning and activation tools (eg, ComScore, PRISMA, Doubleclick)
Strong experience with the billing and reconciliation process
Proven ability to foster strong cross-functional teamwork, driving results across an organization
Track record of building successful client relationships
Demonstrated ability to think strategically
Strong presentation, written and verbal communication skills
Must be a self-starter who works well in a fast-paced, team-oriented environment




Reference: 1152695669

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