Associate Director - Media

The Associate Director, Media is responsible for defining the market opportunities, marketing, & analysis/optimization of the organizations services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel. This is Senior/Management level position which requires expert knowledge and little to no instruction.

General Responsibilities

Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities

Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources

Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and

investment levels

Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results

Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports

Provides insights which facilitate the development of plans for product promotion

Executes against vendor marketing plans to deliver results that exceed defined objectives

Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives

Creates buy in from multiple constituents in a collaborative cross-functional environment

Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.

Qualifications

General Qualifications:

4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education

Minimum of 5 years of experience in Digital Media, working in platforms such as:

Google Ads

Microsoft Ads

Facebook & Instagram Ads

LinkedIn Ads

Google Marketing Platform (SA360, DV360, Campaign Manager)

Google Analytics (GA360, Google Optimize)

The Trade Desk

Yieldmo

CTV

Minimum of 2 years of experience in team and/or vendor management

Sr. level position requires expert level experience in the following areas:

Experience within the higher education industry a plus

Project management skills, direct and coordinate the work of project teams

Digital marketing for lead generation, channels, sources, best practices and KPI's

Generate strategic media initiatives, develop & recommend media plans

Web analytics and a/b testing applications a plus (Google Analytics GA, Optimizely, Hotjar)

Proficiency with Microsoft Office and strong working knowledge of Excel