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Associate Director - Media

Posted on Apr 5, 2021 by Pearson Online & Blended Learning K-12

Elgin, IL 60120
Education
Immediate Start
Annual Salary
Full-Time


The Associate Director, Media is responsible for defining the market opportunities, marketing, & analysis/optimization of the organizations services and/or products which may include consumer & market insights, digital marketing, advertising, and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel. This is Senior/Management level position which requires expert knowledge and little to no instruction.


General Responsibilities


Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities


Collects and analyzes data on established and prospective customers, competitors, and marketing channels/sources


Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends, and


investment levels


Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an effort to continually improve results


Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she supports


Provides insights which facilitate the development of plans for product promotion


Executes against vendor marketing plans to deliver results that exceed defined objectives


Provides World Class Marketing Client Service Management by creating synergies with our internal teams & Academic Partners which empower us to exceed our objectives


Creates buy in from multiple constituents in a collaborative cross-functional environment


Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.


Qualifications


General Qualifications:


4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education


Minimum of 5 years of experience in Digital Media, working in platforms such as:


Google Ads


Microsoft Ads


Facebook & Instagram Ads


LinkedIn Ads


Google Marketing Platform (SA360, DV360, Campaign Manager)


Google Analytics (GA360, Google Optimize)


The Trade Desk


Yieldmo


CTV


Minimum of 2 years of experience in team and/or vendor management


Sr. level position requires expert level experience in the following areas:


Experience within the higher education industry a plus


Project management skills, direct and coordinate the work of project teams


Digital marketing for lead generation, channels, sources, best practices and KPI's


Generate strategic media initiatives, develop & recommend media plans


Web analytics and a/b testing applications a plus (Google Analytics GA, Optimizely, Hotjar)


Proficiency with Microsoft Office and strong working knowledge of Excel




Reference: 1152699060

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