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Strategy Director

Posted on Apr 5, 2021 by Keurig Green Mountain

Los Angeles, CA 90189
Retail Trade
Immediate Start
Annual Salary

We are seeking a Strategy Director to help lead Liquid Sunshine through an exciting new phase of growth in capabilities, brand assignments, and creative excellence. This is a Director level role that will report into the Managing Director, Brand Engagement & Strategy.

If you're an ambitious, high energy, confident, and inspiring player-coach who thrives in a fast-paced creative environment, read on


- Establish and grow the Strategy practice, taking conceptual and operational lead on building out our strategy tools, processes, and best practices

-Build and lead a team of multidisciplinary brand strategists (brand, digital, social, and design) to orchestrate brand planning with a focus on uncovering strong insights and developing inspiring creative briefs to elevate the agency's creative product

-Serve as the strategic thought leader for our roster of in-house brands and KDP business units

-Champion breakthrough ways to integrate our brands into people's lives through data-driven insights, audience behaviors, cultural trends, competitive landscape, and the latest in technology and media

-Develop and implement strategic planning tools and process to enhance the agency's approach including workshop development, positioning, brief creation, etc.

-Grow the abilities and skill of the department members through formal training programs, mentorship and hands-on learning.

-Collaborate with Brand Engagement, Creative leadership to elevate the quality of thinking and ideas applied to KDP's brands

-Proactively identify opportunities to tap into or incorporate the latest trends in pop culture, creativity, and broader inspirations, innovations and interruptions

-Collaborate with the Marketing Insights team to plan and design research that helps uncover creative opportunities

-Help attract, retain and motivate the best talent to meet current and future needs

-Lead by doing, while providing the team with clear responsibilities, goals, and career development

-Champion and contribute to a culture of diversity, inclusion, personal growth, winning, and fun



-A minimum of 10-12 years of experience as a strategist in top tier creative organizations, including at least 5 years managing a team of strategists

-A deep understanding of the brand planning process and how it applies across disciplines (brand, digital, social, and design)

-Experience leading qualitative and quantitative research along with a working knowledge of modern methodologies and approaches

-An ability to turn data and observations into inspiring insights

-A demonstrated knack for leading and inspiring employees and cross-functional teams

-The ability to foster trusted client relationships built on subject matter expertise, innovative thinking, and executional excellence

-The optimism to think bigger, the curiosity to dig deeper, and the passion to do better

-The gravitas, emotional intelligence, and intellectual firepower to persuade senior stakeholders to embrace innovative, highly engaging, and sometimes risky work

-An entrepreneurial spirit, a strong work ethic, and excellent communication skills

-Determination, courage, and ingenuity in the face of obstacles, deadlines, ambiguity, and healthy conflict

-An infatuation with beverages, a love of brands, and a lifelong affair with all things creative

-CPG and brand-side experience a plus

Reference: 1152699144

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