Senior Director Licensing
Posted on Apr 5, 2021 by Tory Burch
Accountability to Licensing P&L and DTC contribution
Key liaison with category partners across commercial and creative teams on both strategic and day to day topics
Category leader with key internal partnerships across Design, Creative, Marketing and PR, as well as Regional and Channel leaders
In collaboration with regional leaders, optimize global distribution across DTC and partner channels through commercial and VM strategies
In collaboration with marketing, commercial, and creative leaders, drive exposure strategies that optimize brand and commercial impact
Creative & Merchandising
Work with founder, brand executives, and licensee to inform and articulate TB product and positioning strategy that supports brand, category, and commercial goals.
Own the PD process through development meetings, direction feedback and approvals, through to launch.
Manage and drive PD and asset creation development process across all touchpoints.
Partner with cross functional teams to project manage deliverables.
Share trend and innovation research to outline and validate brand opportunities in collaboration with category partner
Interface with TB divisional and partner marketing/PR and creative services teams to inform, align, and guide marketing and PR goals and plans to optimize the category through to approval
Reinforce assortment guidelines, merchandising directives, facilitate assortment reviews across key channels of business
Monitor and analyze financial metrics, performance, and competitive landscape; identify challenges/opportunities and provide business updates with actionable recommendations
Engage with cross-functional partners on special projects as needed
Monitor adherence to contractual obligations
Maintain critical category records (ie approvals, directives, financial)
Create presentations for partner and internal executive meetings
10-15 years - Fragrance and beauty product, commercial and brand management, Licensing
Excellent organizational, communication and interpersonal skills. Must be able to interface with all levels of management.
Excellent fragrance and beauty product sensibility and global market awareness
Creative with an eye for trend and innovation
Ability to project manage complex projects and launches with multiple cross functional partners.
Strong analytical skills.
Self-starter and problem solver - strong sense of urgency and initiative.
Ability to multi task in fast environment
Diplomacy and sensitivity in communications
Strong Power Point, Excel, Word skills; Adobe Suite knowledge beneficial
Bachelors degree or requisite experience
Adaptable - Change before you have to
Changes course easily - Knows when to be patient and when to push - Works well in the gray - Shows grace under pressure - Owns mistakes and learns from them - Balances multiple priorities
Entrepreneurial Spirit - Own it
Takes initiative, doesnt wait for direction - Builds for the future - Takes personal ownership and accountability - Is resourceful in getting things done
Collaborative - No "I" in Tory
Is self-aware and open-minded - Integrates the perspectives of others - Is direct but respectful - Communicates cross functionally - Knows when to get people involved and when to make a decision - Takes an inclusive approach
Client & Brand Focus - Put yourself in Torys shoes
Passionate about the brand and the work - Creates a transformational client experience - Makes decisions in the best interest of the company and our customers - Focuses on internal and external customers
Live the Values - Being "Buddy"
Keeps the "Buddy Values" alive (Kindness, humility, warmth, honesty, loyalty, compassion, integrity, and passion) - Its not just what you do, but how you do it - Contributes to a positive and productive environment
Functional Expertise - Know Your Stuff
Has the skills necessary to perform the job - Keeps current on trends, skills, and practices - Puts learning into practice
FOR PEOPLE MANAGERS: Team Builder - Its all about "We"
Sets team goals and roles - Develops, motivates and empowers - Delivers constructive and encouraging feedback - Holds people accountable for results - Recognizes high performance
FOR PEOPLE MANAGERS: Change Leader - Change is the essence of life
Challenges the current point of view - Puts changes in context for the team - Executes changes that impact the business - Is proactive and positive - Listens to and keeps the team up to speed