VP, Account Director (Freelance)
Posted on Apr 5, 2021 by Publicis Health
Leads brand team in delivering a high level of performance for client. Provides strategic direction to meet client-marketing objectives for brands, cultivates opportunities to grow and develop client business and supervises junior account personnel to implement account marketing plans profitably.
Deep, expert understanding of Consumer and/or HCP Healthcare, the audience, and at least two channels.
Demonstrates and applies extensive and expert knowledge of assigned brands
Successfully serves as a point of authority and/or source of advice for the therapeutic area
Builds trusting relationships with client counterparts. Is seen as strategic, integral to the account, and offer added value.
Brand Champion: Ensures everyone focused on brand strategy and positioning: client, account team, and other internal departments
Agency Champion: Understands, communicates, and advocates the agency POV Presentations: Ensures client is kept apprised of all account activity: this includes ultimate responsibility for ensuring that appropriate written reports are delivered accurately and quickly. Presents complex data or messages in a clear, succinct, compelling manner to clients
Lead role in ensuring timely, accurate client documentation & correspondence
Develops marketing/brand platform briefs). Owns the agency process. Shows resourcefulness and thoroughness in developing tactical plans, including budgets and timelines.
Creative: Collaborates on creative brief development
Assumes responsibility for the writing and preparation of marketing communications plans and proposals
Ensures team adherence to agency process. Identifies issues and leads problem resolution
Drives the process and details and develops tactical plans. Forecasts budgets.
Troubleshoot: Solutions oriented. Knows when things might get off track in agency operations. Uses experience and judgment to proactively solve for potential problems before they get too big. Ability to solve client issues, independently moderate conflicts, and influence management decisions
Management: team leader, provides clear and fair direction & feedback to junior account staff
Exhibits Integrity and Trust
Exhibits Self Development
MBA, Masters in Marketing or related discipline preferred
Experience in healthcare communications environment required
6+ year's experience