VP, Account Director
Posted on Apr 5, 2021 by Publicis Health
Drives the process and details, and develops tactical plans. Forecasts budgets.
Finances: Develops and administers clients' budgets based on accurate estimating and tracking of hours, out-of-pocket expenses, and reconciliation against estimates. Raises client awareness as to when changes in client direction affect estimates. Thorough knowledge of contract and its implications.
Sound decision making regarding hours dedicated to jobs, what to prioritize. Thorough knowledge of all basic financial tools necessary to account management
Trouble shoot: Solutions oriented. Knows when things might get off track in agency operations. Uses experience and judgment to proactively solve for potential problems before they get too big. Ability to solve client issues, independently moderate conflicts and influence management decisions
Team Leadership: Takes on wider, formal and informal leadership responsibilities within the agency
Management: team leader, provides clear and fair direction & feedback to junior account staff
Deep, expert understanding of HCP Healthcare, the audience and at least two channels.
Demonstrates and applies extensive and expert knowledge of assigned brands
Successfully serves as point of authority and/or source of advice for therapeutic area
Ensures team adherence to agency process. Identifies issues and leads problem resolution
Tactics and Execution
Develops marketing/brand platform briefs). Owns the agency process. Shows resourcefulness and thoroughness in developing tactical plans, including budgets and timelines.
Production: Supervises and effectively manages the production of client-approved marketing tools
Creative: Collaborates on creative brief development
Assumes responsibility for the writing and preparation of marketing communications plans and proposals
Communicate key client issues/initiatives to team accurately and in timely manner
Builds trusting relationships with client counterparts. Is seen as strategic, integral to the account, and offering added value.
Brand Champion: Ensures everyone focused on brand strategy and positioning: client, account team, and other internal departments
Agency Champion: Understands, communicates and advocates the agency POV Presentations: Ensures client is kept apprised of all account activity: this includes ultimate responsibility for ensuring that appropriate written reports are delivered accurately and quickly. Presents complex data or messages in clear, succinct, compelling manner to clients
Lead role in ensuring timely, accurate client documentation & correspondence
Exhibits Integrity and Trust
Exhibits Self Development
MBA, Masters in Marketing or related discipline preferred
Experience in healthcare communications environment required
8+ year's experience
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