Paid Social Director, Performance Media
Posted on Apr 6, 2021 by Publicis Health
The Paid Social Director holds responsibility for the growth, management, retention, and satisfaction of a portfolio of key accounts. The ideal candidate will lead clients strategically and tactically in social marketing. The Director will also provide engagement leadership, develop senior level client relationships, and will be regarded by clients as an expert and trusted advisor. Proven account management experience in an agency environment is essential in this role.
Overall control of workflow and assigned responsibilities within their group. They will oversee the progress of all projects and provide assistance, where necessary, to assure timely completion of projects.
Ensure projects are produced completely, correctly, and efficiently.
Set strategic principles for client social initiatives based on objectives
Develop action plans for achieving and measuring campaign success including determining key metrics and processes for measurement and optimization
Evaluate and recommend full spectrum of social alliances, including all appropriate partners, social platforms, bid and campaign management tools
Work with strategic planning, digital planning and outside ad agencies to ensure paid social complements all client marketing activity
Keep clients and agency counterparts informed on latest developments in the industry
Grow agency paid social business through new business wins and organic client growth
Involved in client and inter-agency education of paid social and will be responsible for developing intellectual capital, including best practices, case studies, and official agency points-of-view.
Stimulate team productivity and growth
Establish and foster a corporate culture that inspires talent
Allocate assignments to leverage each person's individual skills, as well as motivating their interests and challenging their minds
Encourage thorough evaluation of paid social marketing strategies, finding opportunity for competitive advantage
Develop careers by providing ongoing feedback and conducting employee evaluations
Recruiting and retain top talent, growing the social team to deliver on client and agency goals
Serve as the senior point of contact for assigned brands, and must be able to provide effective long-term strategic counsel
Master, identify, and communicate trends in paid social and in client industries
Be familiar with all Spark Foundry/Publicis paid social initiatives and be able to introduce other client experiences with similar goals and targets to existing or potential partners
Establish appropriate account staffing, scope of services, and fee proposals
8-10 years of paid social experience in an agency environment
Several years of demonstrated leadership and management skills
Experience using multiple social marketing platforms, bidding technology, and/or publisher side self-serve platforms
Demonstrated business acumen and a track record of success in the media/marketing services profession
Ability to lead new business development process, demonstrated ability to win new clients
Ability to build and strengthen client relationships
Excellent verbal and written skills
Solid interpersonal and teamwork abilities
Proficiency in Microsoft office (Excel, Word, PowerPoint)
Experience analyzing the financial implications of strategic recommendations and the effect on the company