Associate Media Director
Posted on Apr 6, 2021 by Publicis Health
Lead accounts across integrated media strategy, planning and buying
Work alongside internal teams (Client Services, Production, Creative, Strategy) to develop well rounded plans and strategy that align with the client's marketing direction and brand goals
Responsible for directing the core planning team to help fuel their learning and advancement. Lead by example to ensure they understand various media channels, and their applications against client strategies and goals.
Maintains thorough, up-to-date client relationships, including knowledge of client's business (market share, business priorities, key competitor strategies, etc.).
Establish and grow client relationships by demonstrating an understanding of industry and client business issues
Report into a Media Director or Group Director, keeping them abreast of day-to-day status and flagging and elevating any concerns.
Manage team of supervisors/planners/assistant planners across multiple accounts
Drive innovative, forward thinking solutions to client business problems
Campaign Execution & Maintenance
Monitors campaign timelines to ensure proper progression of media buys, such as timely issuance and receipt of client authorizations, delivery of paperwork to vendors, specs to creative agencies, delivery of creative assets to vendors, etc.
Responsible for overseeing creation and maintenance of insertion orders and placement of advertising with media vehicles.
Using multiple sources of external data, perform campaign analysis directly relevant to, and to assist in, optimizations, planning, and/or buying decisions.
Monitors media for pacing, delivery, placement, and flight-date discrepancies and negotiates credit or billing adjustments when necessary.
Maintain the workload of the team across brands, delegating tasks and monitoring individual responsibilities to ensure the most effective use of individual and team skills. Mentor and delegate to Supervisor and Media Planners to grow their knowledge base and expand individual management skills.
Active in research for competitive presentations and audience analysis for plan building
Extensive understanding of marketing concepts, specifically in the pharmaceutical and patient markets
Experience in Pharma media planning across all media channels, online/offline, traditional and emerging channels
A demonstrated ability to work cross-functionally, manage teams, and supervise professionals
At least 5-6 years experience at a media agency, with integrated hands-on planning experience (including buying, implementation, analytics, and optimization).
Experience managing a Media Supervisor and/or Media Planner
Working knowledge of ad servers, MRI, Kantar Stradegy, Google Analytics required.
Ability to multi-task, prioritize with multiple projects and clients with different timelines and deliverables.
A proven track record of gaining trust and respect by consistently demonstrating sound creative, strategic, and analytical thinking skills.
Ability to build and maintain strong interpersonal/professional relationship with employees, vendors, clients, etc.
Demonstrated command of Media Research resources, capabilities and limitations.
Strong math and analytical skills.
Demonstrated understanding of consumer insights and how to put insights into action.
Strong attention to detail.
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