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VP, Strategy

Posted on Apr 6, 2021 by Publicis Health

New York, NY 10001
Research
Immediate Start
Annual Salary
Full-Time


As a VP, Strategist your job will include being a key strategic and business partner reporting/supporting the Lead on the account. You'll be working in a fast paced, agile environment. You'll be developing omni-channel CRM programs and doing everything from participating in research, writing creative briefs, to working with analytics and technology for CRM program implementation. You'll also be leading the education of digital platform best practices and winning principles and ensuring proper end to end development, execution and measurement of our creative across platforms (email, social, direct mail and web)


Key Responsibilities:


Develop strong client relationships as a key strategic and business partner
Guide the strategic direction in relation to our clients' omni-channel marketing approach
Knowledge in different qualitative and quantitative research techniques to garner and unearth insights that Spark the creative process
Own and develop inspiring creative and project briefs (big idea, digital and other tactical briefs) including leading inspiration workshops and creative check-ins.
Create engagement strategy including messaging, cadence, experience and analytics
Develop of business requirements for implementation
Work with marketing tech stack to execute and implement CRM programs and analytics for business impact
Assist team in planning activities such as brainstorming, client onboarding, and internal meetings
Collect information around vendors and share knowledge with others
Ability to travel - to client's office and for various types of research


Qualifications


8+ years of relevant experience as a marketing strategist, omni-channel CRM engagement strategist, digital transformation, consultant working within an advertising/marketing agency or consulting environment.
Experience with pharma and healthcare brands
Quantitative and qualitative thinker with experience in developing holistic consumer journeys, channel planning, and creative briefs
Expertise in marketing analytics and data driven marketing
Working knowledge of marketing databases and application to omni-channel programs
Experience in attending research (qualitative consumer groups, in-home research, innovation research, writing concepts, etc.)
Enjoys marketing and digital marketing theories and principles and wants to share best practices broadly amongst the team
Finds satisfaction in problem solving and meeting commitments with tight deadlines in a fast-paced environment
Excellent interpersonal skills; the ability to influence cross-functional teams without direct authority
Exhibits strong written and oral communication skills
Bring a rounded competency set spanning brand strategy/creative development and digital engagement.
Creative thinker
Adept at storytelling
Able to simplify and clarify complex concepts
Excellent analytical skills
Presence and personality, specifically;
Superb and persuasive communications skills, both written and verbal
Clients and the internal team want to work with you
Leadership skills (able to hold your own with senior client leadership)
Experience with the following platforms:
CRM marketing platforms
Web analytics: Google Analytics


You Are:


Proactive, anticipating needs before being asked
Attentive to detail with a commitment to get the job done well
A positive and adaptable multi-tasker
Resourceful and quick-thinking when facing challenges
A great communicator with creative problem-solving skills
Team player




Reference: 1152691380

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