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Director of Analytic Consulting

Posted on Apr 6, 2021 by Publicis Health

Boston, MA 02297
Research
Immediate Start
Annual Salary
Full-Time


The Analytic Consulting Group partners with internal and external clients and data providers, leveraging predictive analytics and advanced statistical techniques to drive strategic thought and effective decision making. As the Director of Analytic Consulting youll provide a clear, strategic vision and a plan for bringing actionable, innovative analytic solutions to market.


Responsibilities:


Collaborate with internal and external stakeholders to understand the clients business situation and develop data driven insights that can be understood and implemented to drive marketing strategies
Align to the overall business strategy when driving the direction of the team, projects, and processes
Provide overall direction to the development of advanced analytic solutions and strategies to new and existing clients
Develop project requirements, analytic plans, SOWs, project timelines, and other related materials for the management of deliverables
Serve as the primary point of contact for all phases of the project; from problem definition to presentation of results
Manage multiple resources located in different geographic locations and projects concurrently to ensure successful completion of analytic projects
Account for the overall management of analytic projects; including profitability, timeliness, quality and client value
Formulate insights, championing and driving insights into action
Create compelling presentations that provide actionable insights and recommendations
Explore and capitalize on opportunities to cross-sell and up-sell existing clients
Support the sales process by assessing prospective clients needs and crafting and presenting proposals that meet those needs
Provide developmental and managerial leadership to the Analytic Consulting Group
Enhance internal relationships to ensure the objectives of our clients are being met
Prioritize and monitor project progress against goals
Communicate and engage with key internal business partners and Epsilon clients to collaboratively solve business problems


Minimum Qualifications:


Bachelor or Masters degree in a quantitative discipline
A minimum of 8 years professional hands-on experience with statistical modeling, data mining, and advanced segmentation using large marketing databases
A minimum of 5 years proven managerial or supervisory experience
Proven experience managing and delivering a wide variety of analytic solutions to internal and external stakeholders
Experience with marketing measurement process, frameworks, tools, campaigns and statistical algorithms
Sound experience influencing a business or marketing strategy through the application and/or management of advanced statistical techniques and data driven solutions
Exceptional understanding of consumer behavior and marketing analytics


Desirable Qualifications:


Advanced degree (Masters/PhD) in Statistics, Economics or other quantitative discipline
Restaurant industry marketing experience/knowledge
Demonstrate superior leadership to the broader business and internal team
Excellent coaching and mentoring skills
Hands-on programming experience in SAS, SPSS, or related language
Ability to program in newer and emerging languages such as R and Python
Large scale marketing databases, data marts, data lakes such as Oracle, Netezza and working knowledge of Hadoop, Amazon Redshift, Google Cloud and other big data technologies
Understanding of the digital ecosystem with experience with digital analytics tools such as Google Analytics, Adobe Analytics and social analytic tools
Experienced with Data visualization tools such as Tableau
Exposure to a broad set of marketing channel analytics such as CRM, owned, paid and social
Some travel to client sites may be required (5-10%) as travel opens up




Reference: 1152692029

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